Events of the year 2020 have made more clear what’s been happening for more than a decade – the digital transformation of work. An ever-widening range of occupations have grown to support remote working. The early adopters of remote work have included two contrasting ends of a continuum – employer-lead innovations and employee-enabled adoption. Employers and employees alike have increasingly intermixed their work and personal activities, and enacted ways to use their connected devices for work and play.
Consumers and employees have choices, and are increasingly juggling multiple devices. While some market segments use their various devices for a broad and rich combination of activities, others prefer to do certain activities only on one type of device. Furthermore, many connected adults use personal devices for work-related activities and vice-versa.
This chapter includes a full range of activities-related answers selected from the many questions in the comprehensive TUP/Technology User Profile survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. This report covers many key topics: user and household demographics, activities (major and by category), and device activities (PC, Smartphone, Tablet, Basic cell phone, Game Console), all split between personal and work activities as well as device ownership.
The MetaFacts TUP/Technology User Profile syndicated survey, conducted continuously since 1983, is based on the full range of technology users – those who connect to the Internet through PCs, Mobile Phones, Tablets, or Game Consoles. It spans consumers, employees, the self-employed, students, and even users of public/shared devices.
This document includes over 2,000 pages in PDF and Excel, featuring cross-tabulations which may be used for market sizing, user profiling, benchmarking, and to support many decisions. Please also refer to the many other chapters and sections of TUP.
The Work/Life Balance chapter of TUP/Technology User Profile 2020 has three main sections:
- Working from Home/Remote Working
- Work Activities – with personal versus work devices
- Personal Activities – with personal versus work devices
For each of the above sections, there is a further breakdown of the breadth of activities used, the primary device types for each activity type, and the Operating System of the primary device for each activity type.
For more information about TUP, please contact MetaFacts.