Dan Ness, Principal Analyst, MetaFacts, October 14, 2020
Ad blocking is an active practice among many online adults. This MetaFAQs looks at the active use of ad-blocking software among the users of any of Facebook, Instagram, or WhatsApp compared to those not using those platforms. This is detailed for six countries: the US, Germany, the UK, Japan, China, and India.
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.