American Apple HomePod Users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 2, 2021

Apple released the Apple HomePod in 2017. The smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod.

Note: the number of Apple HomePod users grew from 2019 to 2020, and while the above chart shows a point estimate, since it is a low incidence population, there are confidence bands to consider.

In 2019, the number of adults had a mean value of 804,000. With 8,060 respondents, then within a 95% confidence interval this could vary from 648,000 to 959,000 due to sampling error.

In 2020, the number of adults had a mean value of 1,940,000. With 7,920 respondents, this number could vary from 1,486,000 to 2,394,000 due to sampling error.

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MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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TUP Waves: TUP 2020, TUP 2019

TUP Lenses:  Technology Ecosystems, Wearables, Hearables, Listening, and Speaking; Home Entertainment

Tags: Apple, Apple Siri, Ecosystems, HomeKit, HomePod, Siri, Smart home, Smart speakers, Technology ecosystems, Voice assistant

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