Convertibles – MetaFacts

Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.

Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.

The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.

This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading “TUP Section-TVs, Boxes, or Services, TV or Video Watching”

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.” It seems that home and work desktop PCs, while no longer the only option, still have a solid place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
Are mobile computers for more or fewer years than desktops? If so, what’s the difference, and who uses them longest? Continue reading “The Personal Computer Market – solid answers from MetaFacts Technology User Profile”