If your company is creating the future, and you want key decisions supported by more solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. This site describes the many answers that MetaFacts’ market research supports.
Our Technology User Profile (TUP) service is featured along with other MetaFacts research services. For recent publicly-released findings based on TUP research results, please visit TechnologyUser.com.
TUP is the longest-running continuous study of technology users
Communication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2017 reveal which devices users choose and use for their various types of communication. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact communication has across each platform, ecosystem, and type of customer.
In addition to the following communication-related questions, the TUP 2017 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.
The Printers Chapter of TUP 2017 features answers to the key questions describing the current market for PC printers. In addition to reporting market penetration and share, TUP dives deeper to profile who is – and isn’t – using PC printers, and how they are being used. Further, this chapter addresses those who are printing remotely, either to their own printers or to someone else’s or a service.
In addition to the following printer and printing-focused questions, TUP 2017 also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.
Extensive information about buying behavior is available in TUP – Technology User Profile.
The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.
Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.
Extensive information about the personal computer market is available in TUP – Technology User Profile.
Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.” It seems that home and work desktop PCs, while no longer the only option, still have a solid place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.
Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.
Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?