Samsung and Apple’s device type penetration within core [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 22, 2021

Samsung and Apple have intensely competitive offerings with their smartphones, PCs, and tablets. Each company is vying to deepen its connection to its core base so customers of one device type will also use other types. One measure of loyalty is the range of device types that customers actively use. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.

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Samsung and Apple’s core penetration [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 21, 2021

How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.

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Shifting choice of connected devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 4, 2021 

How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China. 

About MetaFAQs 

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. 

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts. 

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts. 

Indexing 

TUP Lenses: Tablets, PCs, Mobile Phones, Devices 

Tags: Tablets, PCs, Smartphones, Desktops, Laptops, Notebooks 

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.

Schoolwork and younger children’s education by device type [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 23, 2021

During pandemic times, many school-age children, especially younger ones, are getting their education at home. This MetaFAQs reports on adults’ connected devices for children’s schoolwork and other educational activities. We have split the results by device type – home PC, smartphone, tablet, or work PC – and country – the US, Germany, the UK, and Japan.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.

Communication platforms – fast, now, or visible? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 12, 2021

The frustrated plea “can you hear me now?” has evolved to include “can you see me now?” During pandemic and suddenly-working-at-home times, video calls have driven home the importance of having a robust, fast, and synchronous connection. Asynchronous activities such as text messaging and email don’t have the same need for speed and an instantaneous persistent connection.

It got me wondering – are people choosing one device over another for communication that demands higher-bandwidth or low-latency connections? Is there an age difference preference for right-now synchronous versus later-on asynchronous communication activities? Furthermore, are there other aspects beyond bandwidth and immediacy that encourage people to choose one device over another for certain types of communications? Are video work meetings, for example, more PC-based than smartphone-based?

So, I investigated our results from TUP/Technology User Profile 2020 to compare how widely communication activities are in regular use. I netted together asynchronous activities separately from synchronous ones. Then, I looked at differences by device type – smartphone, home PC, and tablet. I also looked at differences by age group, knowing that younger adults often have different sensibilities and experiences around communication than older or the oldest adults.

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Purchase plans among employees working only from home [MetaFAQs]

Dan Ness, Principal Analyst, February 11, 2021

Employees that only work from home are doing their best to get work done. Many have plans to purchase new technology. This MetaFAQs reports on the purchase plans for desktops, notebooks/laptops, Chromebooks, tablets, and smartphones by country.

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Device type used most often for communication [MetaFAQs]

There are many ways to communicate with our connected devices – a voice phone call, video one-on-one calls, text messages, emails, and others. Do people use one type of device for every type of communication activity, choose different devices based on the type of activity, or is there a mixture? This MetaFAQs looks at users in the US, UK, Germany, and Japan to see which types of devices (smartphones, PCs, tablets, or some combination) are used the most widely for each of a dozen communication activities.

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Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 17, 2020

During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.

Video and online chats by employer size

Employees working for all company sizes are actively using a range of video calling, video conferencing, and group chats. Employees working for larger employers have a higher share who regularly communicate online than among employees with smaller employers.

These communication methods are more entrenched in the US, with most online employees regularly doing at least one of these activities.

Online employees in the UK are almost as actively communicating as Americans are. In Japan, however, the shares among both larger and smaller employers are lower than in the US, UK, or Germany.

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Mobility for all ages [MetaFAQs]

Are mobile devices like smartphones, tablets, and laptops more popular among younger than older users? Is there a favorite combination among Americans – such as being mobile with only a smartphone, or instead using all three mobile devices? This MetaFAQs reports on the combinations of mobile devices – smartphones, tablets, laptops/notebooks – in active use by online Americans, split by age group.

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Wireless Bluetooth headsets by smartphone operating system [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 8, 2020

Who uses wireless Bluetooth headsets more – iPhone users or Android smartphone users? This MetaFAQs reports on the relative popularity between the two ecosystems and splitting out whether in-ear or over-the-ear designs are used more than the other.

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