Dan Ness, Principal Analyst, MetaFacts, March 17, 2023
Summary
Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.
The Microsoft CoPilot announcement
This week, Microsoft gave one of the most down-to-earth non-announcements among the many major companies exuberantly touting generative AI in some form. The announcement of Microsoft 365 CoPilot demonstrated how artificial intelligence capabilities might be deeply integrated into everyday Office 365 applications, especially those involving some creativity.
Microsoft has many challenges ahead to fulfill what was shown in the demo, including whether consumers, employees, or enterprises will be willing to share their words to be analyzed deeply. Also important will be whether the service adds enough value to counter the risk of getting the results wrong. After all, none of the generative AI tools to date have delivered on the promise of discernment.
Size of the market for creative activities
What we can do today is begin at the beginning – consider the size of the potential market. How many people are regularly doing any creative activities such as those illustrated in the demo? By starting with that assumption, the market size will be conservative. It’s more likely that people who need to get certain jobs done will look for the tool to assist them with what they are already doing. It’s less likely that a new tool will inspire many people to begin giving presentations or crafting videos. Just as buying a shiny new hammer doesn’t turn someone into a capable carpenter, nor does spicing up a spreadsheet make someone into a data analyst or executive decision-maker.
There are fewer potential users than Microsoft may hope, since just under half (46%) of all online American adults regularly do any of several major creative activities:
Use professional creative software
Create graphics/presentations
Create videos
An even smaller share of online Americans regularly uses their connected devices for work-related creative activities. As of TUP/Technology User Profile 2022, 28% of online American adults actively use any of their devices for any of the creative activities identified.
Regular creative activities among online Americans
TUP/Technology User Profile 2022-US Table: CREATACTS
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Dan Ness, Principal Analyst, MetaFacts, March 17, 2023
Summary
Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.
This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on twelve years of TUP user surveys (TUP 2011 through 2022) as each successive generation grows, evolves, and chooses the technology products and services that they use.
The next generation will not save printers
Not all Americans behave the same. Many pundits espouse that each next-younger generation will be the savior, the ones to quickly adopt any newest technology products and services. However, history has not borne this out, especially concerning printer usage.
Although Gen Z came out of the gate strongly upon reaching adulthood, with 82% using a printer upon reaching maturity, their penetration rate only slowly climbed until 2018. TUP uses the widely accepted definition of Generation Z as adults aged 18 or higher who were born in 1997 or later. As this younger generation met the pandemic and recession, many encountered roadblocks in the workplace and in schooling. Along with those blocks came reduced printer usage.
Millennials, well, are being millennials. Their printer usage crested in 2015 at 87% and has slid steadily ever since. At only one brief point since 2011 has this group of Americans used a printer as often as the next-older generation – Gen X. Millennials have experienced many technological advances in their lifetimes and found ways to leverage what they know in newer ways.
In fact, in only a very few cases has a younger generation used a printer more than their older counterparts.
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The home PC has been a central part of the American technology user’s world for years, and while remaining so for many, the home PC is slowly losing its primacy among some market segments.
Home PCs have been challenged by the emerging use of smartphones and tablets, not only among younger Americans. Older Americans have also rapidly adopted smartphones and are starting to discover how to use them well. Home PC makers, software developers, and service providers have worked hard to keep the home PC as a central device, or at least one that is included.
The home PC is not down and out – not by a long shot. The humble PC is in use by most online Americans. In 2020, 75% of online adults in the US actively used a home PC. From 2015 to 2019, this level was effectively flat at 80%.
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Progress toward work-life separation, until sudden integration
I will admit to having recently used more than one cliché about these being “unprecedented times” or even that we’re headed towards a “new normal”.
When it comes to work-life balance, what was “normal” is all-too “precedented”. For years, PCs have enabled American employees to bring work home. Enabling is not always a positive characteristic, depending on one’s perspective. No sooner had employees scaled down their work at home, minimizing their commingled work and personal activities, then along came COVID-19.
Employees using Home PCs for work – a recent history
For decades, employees have slowly separating their personal and work lives. Step by step, application by application, employees had been using their home PCs for fewer and fewer work-related tasks. In the MetaFacts 2015 wave of TUP/Technology User Profile, we found that one in three US employees regularly used their home PCs for work email, one in five to search for work-related financial or other information, and one in six to manage work appointments or share files. By our 2019 wave, we found that home PC usage levels for these work activities had dropped to around two-thirds of these levels.
Now that six in ten US employees are working from home, and with almost half (49%) using a home-owned PC, their home PC is getting a lot of work-related use.
In addition to the work activities employees had been avoiding on their home PC, the home or work PC employees are using at home to work is being utilized for an even wider range of activities than before. Well beyond checking work emails, employee communications have broadened well beyond emails to include video calls, group video meetings, and group chats.
Also, more than ever before, there is currently deeper collaboration through shared cloud storage systems and platforms.
The work-life balance challenge made more visible
With so many working from home, the work-life balance challenge is more visible. Six out of ten US employees are working from home and not going to a workplace, a rate we found remained effectively stable in each of our May 7th (61%), April 15th (59%) and earlier April 8th (61%) and MetaFacts Pulse survey waves that included this question.
Interestingly, how employees use their work-from-home PC is different from how they recently used their employer-provided work PC. Employees are spending less time in face-to-time meetings and using their PCs as a focal communicating point to get things done.
Less than a year ago, in our MetaFacts TUP/Technology User Profile 2019 wave, we found employees used their work PCs to do similar activities as we found in our May 7th MetaFacts Pulse survey, although to a greater extent. Employees are using their work-at-home PCs more intensively than they had been using their work PCs. For every type of work-related or personal activities, a higher share of employees is doing the activity than before.
The active life of the work-at-home PC
Among employees working from home in May, 84% are using a PC, whether owned by their employer (35%) or themselves (49%). Their work-related activities are strongly intermixed with their personal activities, except for personal activities with a work PC. Many employers that provide PCs, especially larger employers, lock down the capabilities of the work PC to restrict its use to certain work apps or activities. Also, employees have learned to separate their personal communication activities onto other platforms, especially to use their smartphones.
American workers choose different video platforms for video calls than meetings, and for personal versus work-related matters
US employees have continued to have work meetings – essentially moving from face-to-face meetings to video platforms. With widespread stay-at-home orders in place, video platforms for calls as well as for group meetings have grown in use among employees as well as the general online public, and for personal as well as work-related matters.
However, there is no one single dominant platform for all subjects and numbers of participants. The closest thing to a dominant platform is Zoom, with Skype in the wings. Zoom and Skype are in the top-ranked platforms for both personal and work matters, as well as for calls and multi-person meetings.
Consumer-focused WhatsApp is top-ranked for personal use and among the main platforms being used for work video conferences, likely a surprise to many company’s IT/IS managers.
Corporate-oriented Microsoft Teams and WebEx are ranked within work-related calls and conferences.
Fewer video conferencing platforms for work than for personal
There appear to be more standards in place for work-related videoconferences. While the mean number of platforms in use is close to 3 for personal calls and conferences, as well as for work-related video calls, the mean is closer to 2 platforms for work video conferencing platforms.
Today’s long tail for work video conferencing platforms
The largest number of American workers (37%) use only one video conferencing platform for work-related issues. The rest (63%) are juggling many. This reflects the current state of confusion following the rapid move to working at home. Employers are likely to reduce the number of platforms used, at least within their companies. Standardization helps employees to be more efficient, and can also help employers to strike more favorable pricing with platform providers. However, many outward-facing employees have the same challenge as consumers – finding a common platform when communicating with others who have their own different standards.
About TUPdates
TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
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Dan Ness, Principal Analyst, MetaFacts, February 6, 2020
Home PCs enjoy a longer life than in their original owners’ hands, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.
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Dan Ness, Principal Analyst, MetaFacts, January 24, 2020
Millennials may be getting bad press for lagging in real estate and financial investments, but they’re well invested in tech devices. Millennials use the largest number of connected devices per capita, including more than the next-younger generation – GenZ. PCs are the major device for all generations, while tablets have tumbled in usage among younger adults.
This TUPdate shares a top-level view into generational differences – in their use of technology devices and their financial net worth and assets. The results are based on TUP/Technology User Profile waves from 2014 through 2019 in the US and the US Government’s Survey of Consumer Finances and estimates from the Federal Reserve Bank. The US Federal Reserve Bank made headlines earlier this year when they released the latest DFA – Distribution of Financial Accounts.
GenZ settling down faster? Or Millennials hanging on?
Each successive generation has been using more devices than the one older; however, that’s recently changed. When the first members of the GenZ generation (born 1997 and after) turned 18 in 2015, their average number of devices was the highest ever seen by any generation – 5.8 on average.
Since 2015, GenZ has bucked its elders’ trend by reducing its tech device usage faster than those slightly older. Beginning in 2017, GenZ uses fewer devices than Millennials. It’s not only that GenZ reduced use, but also that Millennials are continuing to use more than most. From 2014 through 2019, American Millennials have used 20% more devices than the average American.
Overall drop in number of devices used
The year 2015 marked a turning point for connected devices in the US, as the national average number of devices in regular use by adults began consolidation. In 2015, online Americans used an average of 4.5 devices – smartphones, tablets, PCs, and game consoles. This declined each year steadily, with the current average in 2019 being 3.8.
This widespread reduction is due to many reasons. One major factor in consolidation is what people do with their devices. Although cross-platform and browser-based apps have been available for some time, we’re seeing users stretch beyond their habitually favored devices to slowly but steadily extend activities across more than single devices. With the growth in spreading activities across devices, this, in turn, reduces the need to use as many. For example, while many would primarily use a home desktop PC for online banking, a growing number have moved their banking to their tablets or smartphones. (For more details on these shifts, please see Smartphones Rise, PCs and Printers Float, Tablets Waver – User Trends)
PC reigns as essential
PCs continue as bedrock devices for all generations. However, they are a smaller share among GenZ than among older generations. 36% of the connected devices GenZ use are PCs, and this share rises with each generation, reaching almost half (46%) of connected devices used by the Silent and earlier generations. Smartphones are a solid second device among all generations and make up between 25% to 30% of actively used devices. Game consoles rank highest among GenZ and Millennials, versus tablets for older generations. And to the extent basic cell phones are being used by anyone, they are most firmly in the hands of the oldest generation.
Tablets recede among GenZ while elders get smarter
In 2015, the mix of devices by generation was like 2019 in most respects, with several crucial differences. Among GenZ, tablets were stronger and have since then faded to be replaced by wider PC use. The Boomer generation has nearly let go of their basic cell phones and moved to smartphones. Game consoles were just as youth-oriented in 2015 as in 2019 and are continuing to be active even as each generation ages.
American Millennial Tech Wealth
Most connected devices are in the hands of Millennials. 37% of total connected devices – mobile phones, PCs, tablets, and game consoles – are in the hands of millennials – American adults born between 1981 to 1996. This is far above the tech holdings of GenX and Boomer generations.
The share of devices nationally for Millennials and Gen Xers has not shifted significantly over the last five years. The share of tech devices among Boomers, meanwhile, has dropped. Some of this reduction is due to boomers leaving the workforce and so no longer using employer-provided PCs.
Boomers and GenX are nearer to each other in size, as both are shrinking and yielding to younger generations.
Consumer Durables by generation
Looking more broadly beyond tech devices shows a similar but more delayed pattern. As Federal Government economists measure consumer durables, tech devices are only a fraction. Millennials show a growing share of American consumer durables as their numbers grow, but a much smaller share than their share of tech devices. Also, Baby Boomers and Silent and Earlier have a relatively larger share of consumer durables than tech devices.
Millennials are showing stronger and growing participation in the economy. Their share of consumer durables is still smaller than other generations. However, its growth is on par. Despite having higher debt levels than other generational groups, Millennials are continuing to buy tech and durable products.
The Federal Reserve Bank develops this information from the ongoing Survey of Consumer Finances (SCF) and Financial Accounts of the United States. (Note: The Fed does not yet include GenZ in this data.)
Net Financial Wealth by Generation
In one of the most widely cited measures from the Fed’s results, net financial wealth, Millennials have the lowest financial net worth. As Americans born between 1981 and 1996, Millennials have less net financial net wealth than any other generation. Net worth accounts for the value of assets above liabilities.
Looking ahead
Just as economic mobility doesn’t shift quickly, neither do habits around technology usage nor buying. Looking ahead, I expect Millennials to continue to lead in the number of tech devices used and GenZ to have slightly less. As to device types, game consoles will continue to skew younger and are unlikely to reach much of a larger share of user’s devices than today’s levels. PCs will continue to be the major device among older adults, although falling out of top usage among GenZ somewhat.
About TUPdates
TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, November 15, 2019
Overview
Playing games is a regular activity for most adults whether using game consoles or gaming PCs, or any of their connected devices – mobile phones, tablets, or PCs.
Convenience Gamers – those using only a connected device to play games – has near-equal market penetration to Dedicated Gamers – users of game consoles or gaming PCs.
Device-Gamers – who use any of their connected devices – is a larger segment than either Dedicated Gamers or Convenience Gamers.
This TUPdate looks at the major trends of game-playing in the US and other countries, focusing on Convenience Gamers – the next tier of game-players beyond Dedicated Gamers. Also, it examines which types of devices are used the most or least for playing games. Further, it investigates whether younger adults play more or less than older ones, and differences in digital media use and subscriptions.
About TUPdates
TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.
Playing games is a regular activity for most adults whether using game consoles or gaming PCs, or any of their connected devices – mobile phones, tablets, or PCs.
Convenience Gamers – those using only a connected device to play games – have near-equal market penetration to Dedicated Gamers – users of game consoles or gaming PCs.
Device-Gamers – who use any of their connected devices – is a larger segment than either Dedicated Gamers or Convenience Gamers.
This TUPdate looks at the major trends of game-playing in the US and other countries, focusing on Convenience Gamers – the next tier of game-players beyond Dedicated Gamers. Also, it examines which types of devices are used the most or least for playing games. Further, it investigates whether younger adults play more or less than older ones, and differences in digital media use and subscriptions.
About TUPdates
The analysis in this TUPdate is based on results drawn from the 2019 wave of TUP (Technology User Profile), which is TUP’s 37th continuous wave. Results from previous waves are also included where indicated. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions – or TUPdates – analysis of current topics in the technology industry. To learn about subscribing to the TUP/Technology User Profile service, contact MetaFacts.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, November 7, 2019
Overview
Printing at home has changed in recent years. Printer manufacturers continue to innovate in order to compete and encourage broad active printer use.
This TUPdate looks at the major trends in home printing in the US, and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends with respect to the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones, and whether presence of children makes a difference.
The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.
Home printer penetration
The majority of online adults in the US use a home printer, although market penetration has dropped over the last two years.
In 2019, 68% of online adults in the US actively use a home printer. This is effectively the same level as in 2018 – 67%. However, this share had been a stable 73% between 2015 to 2017.
The decline has been driven by substitutes, primarily increased use mobile devices
Home printer page volume has declined
While the penetration of home printers has dropped slowly then stabilized, the number of pages being printed has dropped faster.
The average number of pages printed per month has dropped from 38.6 per month in 2015 to 31.8 in 2019, a reduction of nearly 20%.
Mobile substitutes for printing
One of the biggest contributors to the decline in printing – the mass move to mobile platforms. Americans are increasingly using their smartphones to find their way instead of printing maps or directions. That change is happening surely yet slowly.
It may surprise many digital natives that as many as 43.7 million Americans still occasionally print maps/directions.
Meanwhile, photo printing, once the darling of home printing, has also declined substantially. In 2019, 34.2 million adults print photos with their home printers, as steep decline since 2016 levels of 48.1 million Americans. Sharing photos in person on their mobile device or over social networks has risen in popularity.
Home printing has also subsided for customarily work-related documents such as reports and presentations. This is due in part to employers increasingly moving their communications to electronic formats.
One surprise – printing photos from tablets has decreased, even while tablet use has steadily increased. Also, mobile users are becoming more comfortable with printing directly from their smartphone or tablet. The decline is due in large part to the ongoing decline in printing photos at all, regardless of device.
Shifts in major home printer activities
The top home printer activity is coupons, currently an activity of 65.6 million US adults. This is slightly lower than several years ago, in 2016, where this activity was occasionally done by 68.8 million Americans.
Meanwhile printing tickets has quickly risen from being done by 38.6 million adults in 2016 to 52.4 in 52.4 in 2019.
Home printing and presence of children
One group that historically prints more than average are adults with children in the household. Whether it’s printing homework, photos, or greeting cards, these households are simply busier with their technology.
Households with children continue to print more than those without, although this rate has dropped recently. Between 2017 and 2019, the average number of pages printed by adults with children has dropped from more than 50 pages per month to just over 40.
Are younger digital natives responsible for less printing?
No. The youngest adults (18-24) are printing as much as ever, and currently more than most older adults.
The largest drop in print volume is among adults age 25 to 44.
How are printer manufacturers innovating?
Convenience is key. Ink subscription services make it easier for home printer users to keep their printers ready. Wireless connections facilitate printing from PCs as well as smartphones and tablets. Touch screens and preview screens give users more control. Voice assistants allow for hands-off capabilities.
Expanded use: Multi-function printers include scanning capabilities
Ink subscription plans
Overall, 19% of online adults in the US subscribe to an ink replacement plan for their home printer.
Not all home printers are used equally
Wireless connections dominate active use. Wi-Fi connections allow printing from PCs throughout a home as well as those nearby the printer.
Printing from a smartphone are tablet are used, although at a much lower rate than penetration of those devices. Bluetooth printing is hardly used.
Scanning is widespread.
Remote printing is very low.
Voice assistant use is almost nonexistent.
Active features by brand
Epson stands out for having the most unique set of features actively used, each being used more often than by the users of other home printer brands.
Home printer volume by brand
What’s ahead for home printers?
Home printers will continue to have a place in US homes for many years, even as their activity levels may shrink. The top current printing activities, coupons and tickets, will be replaced slowly over time as consumers become more comfortable with having secure documents on their smartphones or tablets.
Personal records and incidental web pages will likely linger, as consumers continue to value having hard copy archival copies for safekeeping. Even though it might be argued that electronic cloud storage is more secure, the majority of users are only slowly understanding that.
Home printers will be retained and renewed, if only for the convenience of having one around just in case it is needed.
About TUPdates
TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, June 7, 2019
Americans continue to hang on to PCs as they expand their collection of actively connected devices. Instead of Tablets and Smartphones fully replacing PCs, they have added to the mix. Even so, the most-dedicated core of PC has settled to a stable size following the shift.
This is based on the MetaFacts TUP/Technology User Profile study waves from 2009 through 2018, collectively based on research results from 77,847 respondents.
The PC-intensive have shrunk in numbers over the years, establishing a solid minority. The most intensive – Adults with more PCs than people in their household – has coalesced into a core 10% of American adults. Moderate-intensity users – those with as many PCs in use as persons in their household – have been stable over the last decade in representing around one in four adults. In 2018, 22% of online Americans had as many PCs as people in their household.
The drive to mobility has finished making its impact. The transition to notebooks over desktops peaked in 2012, while smartphones, and tablets to some extent, diminished the need for many adults to be using more than one PC. As the lines continue to be blurred between tablets and PCs, and in other ways smartphones and tablets, users will increasingly focus on their activities. Rather than looking at devices first, users will make choices based on what it will take for them to get done that which they want to do.
Profile of the many-PC users
Adults with many PCs are generally younger than average and with a higher socioeconomic status. Almost two-thirds (65%) of adults actively using 3 or more PCs are college graduates, in contrast to 44% of online adults nationwide. Most (86%) are employed or self-employed, versus 61% nationwide. Over half (52%) are millennials (age 22-37/born 1981-1996) versus making up 34% of online adults nationwide. Also, 59% have annual household incomes of $75,000 or more (versus 38% nationwide) and over half (56%) have children in the households (versus 37% nationwide).
More adults who rely on a single PC choose HP. HP’s home PC share of the installed base among those adults using only one PC is 31%, followed by Dell’s share of 25%.
Looking Ahead
PCs are a present and vital part of the online user’s experience. This is likely to continue well into the future, although the definition of a PC is continuing to evolve. Users have expanded their activities across their many and multiple devices, broadly accepting multi-platform software supported by cloud storage. From tablets adding capabilities traditionally the province of PCs and notebooks adding abilities previously limited to smartphones or tablets, the definitions of device types is shifting. However, users continue to embrace change, shifting their device usage patterns more slowly than they discontinue their older devices. HP and Dell have strong brand share and inertia, and yet face strong challenges ahead as users shift from doing what they’ve done with PCs, and increasingly embrace multiple devices and platforms.
About TUPdates
TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.
