Tablets dissolving into a split market [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – January 7, 2021

Active tablet use by country and year

Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.

While US and UK usage rates have been similar, tablet use in Germany has trailed.

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Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 28, 2020

How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.

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Active use of Instagram by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 18, 2020

How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country.

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Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 13, 2020

Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of these three platforms in the US, UK, and Germany across four age groups.

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Active use of Facebook by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 12, 2020

How has Facebook’s active market penetration changes over the last five years? Where does it stand today? How does this compare by age group and country? This MetaFAQs shows the reported active use of Facebook by four age groups in the US, UK, and Germany between 2016 and 2020.

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The mobility of tablets [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 28, 2020

Tablets are made to be mobile, but are they being used that way? Have tablets made inroads into the workplace or schools? This MetaFAQs reports on the locations that tablets are being used among online adults in three countries and over five years.

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Active iPad use by country and year [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 21, 2020

How has the penetration rate of using an Apple iPad changed? How is this different between the US, UK, and Germany? This MetaFAQs reports on the shift in active usage between 2016 and 2020.

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Apple iPad use by household size and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 14, 2020

The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany.

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Tablet use by household size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 7, 2020

How many people are actively using tablets? Is there a difference by household size? This MetaFAQs reports on the active installed base of tablets in the US, UK, and Germany from 2016 through 2020.

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Active tablet use by country and year [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 31, 2020

The market penetration of actively-used tablets has shifted, following a similar pattern in more than one country. This MetaFAQs reports on the percentage of online adults actively using a tablet in the US, Germany, and UK from 2016 through 2020.

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