Are most hearables being used by young males? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 13, 2017

Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups also have above-average shares of VR Headset early adopters.


The strongest segments for active hearables use include younger males – age 18-44 and youngish females – age 25-34. Penetration is above one in four among males 25-34 (27%) and among males age 35-44 (26%). Among females, hearables usage peaks among females age 25-34, at 15%.


Looking ahead, we expect these same age & gender groups to continue as the strongest users of hearables and don’t expect other segments to be as keen on hearables.
These age & gender segments are in some of the most-active life stages, with the highest levels of presence of children, full-time employment, and household income. These sociological factors correlate strongly with higher demand for home entertainment, game-playing, and streaming music listening. Also, they are the strongest age & gender segments in tech spending for devices and services.

These age & gender segments are also above-average in their use of voice assistants such as Apple Siri or Microsoft Cortana, and hearables help to use these with the greatest of convenience.

In other words, many of these youngish adults are looking for a way to listen to what they choose to listen to, and for a way to be heard, if not by friends or associates, at least by their own digital assistants.

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