Dan Ness, Principal Analyst, MetaFacts, December 23, 2020
The power of social networks comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected to a wide number or do they only use a few? This MetaFAQs shows the distribution of online American adults by the number of social networks they actively used – having connected in the prior 30 days.
Social networks included
For the above analysis, the following social networks were included: Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat, Google+, Twitch.tv, Tumblr, Nextdoor, and Imgur. The average (mean) number of these social networks actively used is 2.2.
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.
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