Dan Ness, Principal Analyst, MetaFacts, November 10, 2020
How enthusiastic or forward-looking are users about getting a new notebook? Are purchase plans any stronger among Windows notebook users than Apple MacBook users? Or, is it the other way around? This MetaFAQs compares notebook purchase intentions among current users or Windows notebooks and Apple MacBooks.
Demand Tailwinds Among Apple MacBook Users
Apple’s most recent release of Apple MacBooks – this time with their own silicon – is launching at a favorable time. Demand for a new notebook/laptop is strongest among current Apple MacBook users.
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.
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