Wireless Bluetooth headsets by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 1, 2020

Wireless Bluetooth headsets have become a handy accessory for roughly one in four online adults in the US, Germany, UK, and Japan. In-ear designs are being used more often than over-the-year types. This research is based on surveys with 12,516 online adults in the US, Germany, UK, and Japan as part of the MetaFacts TUP/Technology User Profile service.

Continue reading “Wireless Bluetooth headsets by country [MetaFAQs]”
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Tablet game playing by household size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 24, 2020

Are tablets being used to play games? Is the share higher or lower among households with more persons? This MetaFAQs reports on the percent of online adults regularly playing a game using a tablet by household size and country.

Continue reading “Tablet game playing by household size [MetaFAQs]”
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Smartphone activities by watch OS [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 19, 2020

The smartphone-smartwatch Connection

Smartwatches offer the promise to extend the user’s experiences. Most are tightly coupled with a smartphone and its ecosystem. We looked into whether smartwatch users’ behaviors are any different, whether they have an iPhone or Android smartphone. Drilling into the MetaFacts TUP/Technology User Profile 2020 results showed there is a gap between OS and between countries.

Continue reading “Smartphone activities by watch OS [TUPdate]”
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

iPhone users download more paid apps than Android smartphone users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 18, 2020

Is downloading paid apps a regular activity for smartphone users? Is there a difference among iPhone users as compared to Android smartphone users? This MetaFAQs identifies the active penetration rates in the US, Germany, UK, and Japan.

Continue reading “iPhone users download more paid apps than Android smartphone users [MetaFAQs]”
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Apple’s share of active smartwatches [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 17, 2020

What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years.

Continue reading “Apple’s share of active smartwatches [MetaFAQs]”
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020

Is there a relationship between iPhone and MacBook users? Similarly, is there a relationship between Android smartphone and Chromebook users? This MetaFAQs reports on the active penetration of Windows notebooks, Apple MacBooks, and Chromebooks among iPhone and Android smartphone users.

Continue reading “iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs]”
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Who gets the used/refurbished Android smartphones? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 28, 2020

Every Android smartphone in the active installed base is not in the hands of its first user. Using used/refurbished Android smartphones varies by age group and country. This MetaFAQs reports on the use of used/refurbished Android smartphones by generational age group and country.

Continue reading “Who gets the used/refurbished Android smartphones? [MetaFAQs]”
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Samsung – American customer profile [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, February 23, 2020

Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves.

Samsung for the not-so-young

Samsung’s penetration is strongest among age 35-54, mostly spanning Generation X. One third or more of online adults this age are using at least one Samsung connected device: a phone, tablet, or PC. Of these devices, Samsung’s smartphones are in the most solid position. More than one in four online Americans use a Samsung smartphone, with Samsung’s highest penetration by age group at 28% of online Americans age 45 to 54.

The market penetration of Samsung’s tablets and PCs is among less than one in 10 Americans.

Samsung missing the young Americans

Samsung’s smartphones have yet to attract or dominate the most youthful American adults, which is Apple’s strongest suit. 39% of Apple’s iPhones are in American adults age 18 to 34, only 30% of Samsung’s are. Samsung is below the total national average in this respect, too, which is 35%.

Samsung for the not-so-busy

Samsung’s market penetration for its smartphones has declined among Americans using the greatest number of connected devices. Between 2018 and 2019, Samsung’s share dropped by 3 or more percentage points among users with 2, 3, 4, or 6 connected devices (phones, PCs, tablets, or game consoles). The only segment where Samsung gained is among those few Americans who only use one connected device.

Samsung’s strong, yet sagging share

Samsung has lost ground between 2017 and 2019, with its overall market penetration dropping or staying flat for its phones, tablets, and PCs. In the US, Samsung’s overall penetration has shrunk from 30% in 2019 and 34% in 2018 to 33% in 2017. The largest decline was in Samsung’s tablet penetration, which dropped nearly in half, from 11% in 2018 to 6% in 2019. This is due in part to Apple’s dominant market position with iPads. It is also a general retrenchment for tablets when consumers have reduced the breadth of their tech device collection.

Samsung’s overall decline has been similar in China. In Germany, however, Samsung has effectively maintained its leading position.

Not only handsets

Smartphone subscribers choose more than a handset brand, also selecting their carrier. Verizon currently has the largest number of American subscribers, with 30% of online adults using Verizon’s service with any smartphone brand. Verizon is followed by AT&T with 24%, T-Mobile with 13%, and Sprint with 8%. Among all these major US carriers, Apple’s iPhones dominate among their subscribers. Samsung is in a strong number-two position. Samsung’s share is three-fourths of Apple’s share with T-Mobile, one-half of Apple’s share on Verizon and Sprint, and one-third on AT&T.

Looking ahead

As the deployment of 5G makes its shaky rollout across the US, handset makers and carriers alike will need to tread lightly and deliberately. Those emphasizing 5G connections for subscribers without ample supporting coverage will lead to disappointment. On the other hand, those not incorporating 5G into their handsets run the customers’ risk of churning to other brands or carriers.

Samsung’s recent (February 2020) release of S20, S20+, and S20 Ultra smartphones emphasized their cameras and ability to capture and share high-resolution images and videos. However, users without a higher-speed connection or an unlimited data plan are likely to have difficulty fully enjoying these capabilities. These phones include a MicroSD card slot, which will help address this issue to some degree.

About TUPdates

TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.