Consumer spending – MetaFacts

Dan Ness, Principal Analyst, MetaFacts, November 3, 2017

Many home PCs arrive wrapped with a bow, having been a gift from some well-meaning friend or family member. In our most recent wave of TUP/Technology User Profile (2017 US), we found that 11% of recently acquired (2016 or 2017) home PCs were acquired as a gift.

Many of the gift Home PCs came with more than wrapping, with a higher-than-average share bundled with a scanner, monitor/display, and printer. It stands to reason that these generous donors are including their used scanners, monitors, and printers.

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Dan Ness, Principal Analyst, MetaFacts, March 30, 2017

Tech spending – it’s mostly driven by living in the moment, through month-to-month subscriptions and on-demand content. Spending on tech devices, while substantial, is only a fraction of annual household spending. Also, the biggest spenders are few in number.
During the full year of 2015, 90% of household technology spending was for services and 10% for devices. Total household tech spending averaged $7.9 thousand for the year. Most of this spending was concentrated among the top 25% of spenders. In 2015, the Top Quartile of adults spent $23.6 thousand on average for technology services and devices.
For these biggest tech spenders, services make up 93% of the technology spend. This is in contrast to the bottom quartile of spenders, whose spending is more equally balanced, with 63.6% going for services and 36.4% for devices.

Tag: Consumer spending

The Gift of a Home PC [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 3, 2017

Technology spending – beyond owned gadgets [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 30, 2017