Communication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2017 reveal which devices users choose and use for their various types of communication. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact communication has across each platform, ecosystem, and type of customer.
In addition to the following communication-related questions, the TUP 2017 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.
Following are examples of questions addressed in TUP 2017 related to communication, with the most-relevant questions at the top: Continue reading “Examples of Questions addressed in TUP 2017 – Communication”
Extensive information about the personal computer market is available in TUP – Technology User Profile.
Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.” It seems that home and work desktop PCs, while no longer the only option, still have a solid place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.
Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.