How new are home notebooks? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, December 13, 2018

Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer. Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.

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Apple & Samsung lead in multi-device loyalty [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 29, 2018

Apple and Samsung have the highest share of their users actively using two or more of their devices.

This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.

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Are tablets and computers being used the same? [TUPdate]

Dan Ness, Principal Analyst, November 14, 2018

Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.

Top Activities for New Home Tablets

iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.

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In home mobile devices, it’s Apple and Google outnumbering Microsoft [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 7, 2018

While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines, and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.

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Google+ … reversing the polarity? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, October 10, 2018

This week, Google announced they’ll be pulling the plug on the consumer-facing Google+, although after unreported widening abandonment. Google’s social network rocket never quite left orbit and was already on its way down. Although the decision was partly portrayed as protecting user’s privacy, recently a substantial number of Google+ users had already abandoned the platform.

In the last year, a substantial number of Google+ users stopped returning. This is based on the results of our independent survey, TUP/Technology User Profile, conducted continuously since 1983. From mid-2014 through mid-2017, Google+ had continued its steady, but stagnant, usage patterns. During that time, the number of active US adult users hovered between 41.7 and 48.6 million. Even before Google announced the closure of Google+, we found in our most recent wave of TUP, fielded mid-year 2018, that the number of Google+ users had dropped nearly in half, to 25.2 million users.

The final Google+ hangers-on form a unique profile, especially for the sites they frequent. They are three times more likely than the average online adult to be active on MySpace, and twice as likely to be using Viber, Reddit, Imgur, or Tumblr.

Demographically, usage levels plummeted simultaneously for all age and gender groups. At one peak point in 2015, 43% of online males age 25 to 34 were using Google+. By 2018, that plummeted to 14%.

The remaining users are not from any particular gender or age group, as all have penetration rates in the teens.

Looking ahead

Even though Google’s announcement hinted they may refocus Google+ on enterprise users, these are also few in number. In fact, a higher-than-average share of remaining Google+ users are unemployed or employed part-time.

Google’s sunsetting may discourage the remaining loyalists, affecting the use of other Google products and services. For example, Google+ users are twice as likely as any other online American to be using Google Nexus Player, and Google Chromecast. And, in China and India, Google+ adult users have an above-average share of using Google TV and Google Nexus Player. Furthermore, in India, Google+ users actively use an average of 1.64 Google devices, including Smartphones and Tablets.

If the transition is managed well, Google’s attempt to reverse the polarity of a negative to a positive may avoid inadvertently changing Google+ to Google minus.

About TUPdates

These results are based on results of the MetaFacts TUP/Technology User Profile survey, from TUP 2018, its 36th consecutive wave, as well as previous waves.

TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.


 

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News and adblocking – a persistent challenge [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, April 13, 2018

Keep stopping the ads!

So say a large and growing group of consumers.

There are multiple ways consumers are expressing this, from actively using ad blockers, to moving beyond “freemium” sites and content to those offering an ad-free experience with a paid subscription, or simply reducing their media consumption.

Ad blockers are being used by a substantial share of online adults in the US. Based on our 2017 wave of TUP/Technology User Profile throughout the US, 40% of Connected Adults are actively using an ad blocking app on at least one of their connected devices.

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