TUP 2020 Work/Life Balance

Well before COVID, digital nomads pioneered working remotely. Now many technology users are finding ways to balance getting work done with their personal lives.

Events of the year 2020 have made more clear what has been happening for more than a decade – the digital transformation of work. An ever-widening range of occupations have grown to support remote working. The early adopters of remote work have included two contrasting ends of a continuum – employer-lead innovations and employee-enabled adoption. Employers and employees alike have increasingly intermixed their work and personal activities, and enacted ways to use their connected devices for work and play.

Consumers and employees have choices, and are increasingly juggling multiple devices. While some market segments use their various devices for a broad and rich combination of activities, others prefer to do certain activities only one one type of device. Furthermore, many connected adults use personal devices for work-related activities and vice-verse.

Recent findings from the TUP 2020 Work/Life Balance lens:

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