Independent user research for fact-based decisions
With 42 years of continuous primary research, MetaFacts conducts the TUP/Technology User Profile study to profile your current and future customers deeply—their market size, their technology, how they use it, and who they are
For strategic decisions, take the long view by understanding the long-term trends among users and how they use technology in their lives
Yours
Measure market demand and profile your customers, learn who they are, and what makes your best customers stand out
Theirs
Measure market demand and profile your competitor’s customers to see what you may be missing
Future
Create the future by identifying, profiling, and sizing your target market and your future customers
Solid research to empower your essential decisions
Transparent high-integrity research methods delivering insights you can rely on
Comprehensive service
MetaFacts offers a comprehensive service based on the latest & historical research
Topical focus with TUP Lenses
Wearables TUP Lens 
Communication TUP Lens 
Activities TUP Lens 
Households TUP Lens 
User Profile TUP Lens 
Printers TUP Lens 
Consumer Electronics TUP Lens 
Tablets TUP Lens 
Work/Life Balance TUP Lens 
Mobile Phones TUP Lens 
Technology Ecosystems TUP Lens 
PCs TUP Lens 
Home Entertainment TUP Lens 
Devices TUP Lens 
Game consoles, gaming PCs, and game playing TUP Lens 
TUP/Technology User Profile 2024
Select research with insights that are tailored to your specific technology products of interest
Slices, dices, and interactive access
For hands-on researchers who prefer to triple-click into deep and rich datasets themselves
42 years of continuous research
270,987 respondents since 2001
Respondent-level data with 434+ million data points since 2019
Why choose MetaFacts
Time-Tested
Launched in 1983 (the year before Apple released its first Macintosh)
A trusted resource for decades by many of the biggest and best tech companies
Transparent
Solid statistically-valid research results
Based on respondent-level data
The only modeling or generated results are the weighting to project results to the total adult population of each country
We take the extra needed steps to block AI bots pretending to be respondents
Leveragable
A single resource that supports many uses and users throughout your enterprise
Comprehensive and consistent to provide a single coherent source – reducing inconsistencies
A trusted source
Trusted by tech innovators for years
- Insights professionals, market research managers
- Technology creators, marketers
- Economists, strategic planners
- Investors
“MetaFacts has saved us thousands of hours of work and has unlocked insights we never thought possible.”
Catherine H.
Research Manager
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Insights based on TUP/Technology User Profile research results
Free top-line analysis of important trends and shifts
Current paid subscribers also get supporting tables, access to data, profile reports, customized inquiry support, and more