Comprehensive survey
The TUP/Technology User Profile questionnaire is dynamically designed to gather the devices and services people have, how they use them, and who they are. Each connected device – smartphone, feature phone, computer, tablet, or game console – is profiled by brand, acquisition date, activities, and more. Additionally, the survey spans a range of consumer electronics and services.
The TUP/Technology User Profile study is comprehensive, covering a wide range of technology products and services used by the universe of all online adults| Topic | Summary |
|---|---|
| Devices | Devices: smartphones, feature phones, desktop computers, notebook/laptop computers, tablets, game consoles Ownership: home, work/employer-provided, public/school/friend/neighbor Details: operating systems, acquisition date, brand, new/used, number of devices used by type, weekly hours |
| Activities | Activity types: entertainment, shopping, communication, productivity, personal, cloud storage/sharing, printing, social, graphics/image Work-related activities, personal activities, AI-assisted activities |
| Printers | Printers: Inkjet/laser, brand Ownership: Home, work/employer-provided, public/school/friend/neighbor Printing activities: Reports, charts and graphs, greeting cards, maps, coupons, labels, etc. Details: supplies, channels, remote printing services, printer features |
| Consumer electronics | Wearables, hearables, smart speakers, VR headsets, smarthome/IoT, etc. |
| Demographics | Respondent demographics: age, generation, gender, employment status, employee role, employer industry, employer size Households demographics: Household income, presence of children, household size |
| Remote work status | Current remote work status, remote work status before the pandemic, expected remote status in one year |
| Purchase plans | 12-month plans to purchase computers, printers, phones, consumer electronics, etc. |
TUP Lenses
TUP Lenses focuses on specific areas covered in the comprehensive survey. Each lens is focused on a specific market area and includes relevant findings from TUP datasets. Continuously subscribing clients receive matching results from prior waves, revealing marketplace trends.
Communication TUP Lens 
Activities TUP Lens 
Households TUP Lens 
User Profile TUP Lens 
Printers TUP Lens 
Consumer Electronics TUP Lens 
Tablets TUP Lens 
Work/Life Balance TUP Lens 
Mobile Phones TUP Lens 
Technology Ecosystems TUP Lens 
PCs TUP Lens 
Home Entertainment TUP Lens 
Devices TUP Lens 
Game consoles, gaming PCs, and game playing TUP Lens 
TUP/Technology User Profile 2024
Dive into a TUP Lens
Each TUP Lenses focuses in on a specific topic to help you quickly access the area of the market most applicable to your current quest.
| Technology | Users | Activities | Technology + Users + Activities |
|---|---|---|---|
| Devices | User Profile | Activities | |
| Computers | Households | Communication | Home entertainment |
| Mobile Phones | Technology ecosystems | ||
| Tablets | Work/life balance | ||
| Consumer electronics | Wearables, hearables, listening, and speaking | ||
| Printers |