MetaFacts

September 23, 2020September 23, 2020

MetaFacts-we help our clients create the future

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” -Harriet Tubman

MetaFacts – We help our clients create the future – TUP measures future customers

We can agree that much of the world has changed.

But, what has changed and what has not changed?

Solid research can tell you what has and has not changed. Now, more than ever, a deep and fresh profile is critical to planning.

If your company is creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. This site describes the many answers that MetaFacts’ market research supports.

Be among the first to get access to TUP 2020 – TUP 2020 Release Schedule

For recent publicly-released findings based on TUP/Technology User Profile research results, please visit TechnologyUser.com.

TUP is the longest-running continuous study of technology users

To learn how your company can subscribe, please contact MetaFacts.

MetaFacts – We help our clients create the future

September 23, 2020September 23, 2020

TUP/Technology User Profile 2020 Sections

TUP/Technology User Profile 2020 covers a broad range of technology products and services, all unified by a central dataset.

April 17, 2016May 7, 2020

Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.

Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading “Buying Behavior – solid market research from MetaFacts Technology User Profile”

April 11, 2016May 7, 2020

The Personal Computer Market – solid answers from MetaFacts TUP/Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.” It seems that home and work desktop PCs, while no longer the only option, still have a solid place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
Are mobile computers for more or fewer years than desktops? If so, what’s the difference, and who uses them longest? Continue reading “The Personal Computer Market – solid answers from MetaFacts TUP/Technology User Profile”

October 29, 2013

Selected Topics

MetaFacts periodically releases research results to the public on a wide range of topics. The following links will guide you to the MetaFacts’s Findings pages with the most recently released findings on the selected subject.