The TUP/Technology User Profile datasets are based on comprehensive respondent-level data collected over many years. Its quality and size supports many types of ad hoc analyses.
Each TUP/Technology User Profile wave contains respondent-level data covering the complete spectrum of technology users, including knowledge workers, salespeople, factory workers, retirees, the self-employed, and the unemployed. MetaFacts surveys a large representative sample of thousands of respondents on their habits and plans for the use of computers, the Internet, printers, and other technology devices, whether acquired personally or by one’s employer, neighbor, school, or friend.
42 years of continuous research
270,987 respondents since 2001
434+ million data points since 2019
Interactive access
Hands-on access to the complete datasets for multiple waves
TUP/Technology User Profile can help you answer specific questions to understand your market.
TUP/Technology User Profile is provisioned for immediate use in the simple-to-use yet powerful interactive MarketSight tool.
This tool makes it easy to drill down into the rich dataset yourself in ways that suit your immediate needs. You can create custom variables on the fly or use any of the hundreds of derived variables prepared by MetaFacts.
Current enterprise subscribers may easily add seats through the MetaFacts shop.
Because TUP is a multi-year service gathered from a statistically-designed sample, it has the quality to support in-depth analyses. Why double-click when you have enough good data to triple-click?Slices and dices
One-time data cuts from TUP/Technology User Profile
One-time data cuts to drive your strategic decisions. Access MetaFacts TUP/Technology User Profile to support your next steps.
Contact us to support you in drilling down into the TUP datasets to select technology such as computers, smartphones, consumer electronics, or printers, and how they are being used.
MetaFacts will then profile your target of interest by organizational segments, ecosystems, usage patterns, demographics, and, in many cases, multi-year trends.