Purchase plans for smartphones and tablets by OS, country, and age

Dan Ness, Principal Analyst, MetaFacts, October 27, 2021

Apple and Android purchase plans by country

  • Globally, slightly more adults plan to buy an iPhone as plan to buy an Android smartphone
    • 19% of global adults plan to buy an iPhone in the next 12 months, while 16% have similar plans for an Android smartphone
    • Apple leads in the US with 20% having iPhone purchase plans compared to 14% for Android smartphones
    • In Japan, the gap is narrowly tilted towards Apple among the small share with brand-specific plans
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Dominant tech device brands [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, September 2, 2021

Apple dominates with most of the world’s users

Brand footprint is a measure of market penetration that explains much, while also painting a picture about the future. For companies like Apple with a broad product portfolio, a high number reflects the many ways that users can be included within Apple’s brand footprint – with any smartphone, PC, or tablet. Other tech brands are focused on specific category, and so best compared with their direct category competitors.

Apple dominates US device brands

Among online Americans, Apple’s brand footprint has grown slightly over the last two years, rising from 53% to 55%. During that same period, Samsung experienced a slight expansion from 31% to 33%, only to return to the 31% level. Dell, and HP have seen their brand footprint contract, each dropping by a full five percentage points. Some of this reduction has come from pandemic-related chaos: supply issues, channel challenges, shifts for some to work from home, and buyer’s economic struggles. Combined, these factors make buyers more likely to change their habits as well as their loyalties.

Looking ahead

To maintain its dominance, Apple needs to continue to provide enough value to its customers to stay within the fold. Apple has sought to walk the tightrope of high integration within its ecosystem while also balancing customer demands for openness and interoperability. There’s another side to captive stickiness. Brands that are seen as being too closed face the other side of a double-edged sword. Once customers move out of ecosystems or brand loyalty, they move quickly and fully. Meanwhile, other brands have mostly focused on competing within a specific product category. They have sought to build their perceived value through other means – availability, pricing, and the richness of their offerings.

About this TUPdate

TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUPdates may also include results from previous waves of TUP.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Indexing

Lenses: Devices, Mobile Phones, PCs, Tablets

Tables: DEV1xCOUNTRY through DEV7xCOUNTRY

Tags: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, Huawei, Brands, Pandemic, COVID, Brand footprint, Market penetration

TUP_doc_2021_0902_domi-Dominant-brands-2021_0920_1122

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It’s a multi-ecosystem world [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, July 8, 2021

Building and maintaining an ecosystem promises untold benefits to companies. However, companies will not enjoy benefits unless customers see value in the collective experience. Encouraging customers to stay within a company’s family of products can reduce the expense of acquiring new customers and increase revenue from ancillary offerings. This TUPdate reports on the most pragmatic measure of acceptance – market penetration status of broad technology ecosystems. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.

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Apple iMacs lead all-in-one desktop PCs [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 20, 2021

Are desktop AIOs (all-in-one desktop PCs) being widely used? Who is the installed base share leader? This MetaFAQs details the percentage of adults using any of the major brands of AIOs (All-in-one desktop PCs) in the US, UK, Germany, and Japan. The specific leading brands are Apple, HP, Dell, Lenovo, and Fujitsu.

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All-in-one desktop PCs by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 20, 2021

Are desktop AIOs (all-in-one desktop PCs) being widely used? Who is the installed base share leader? This MetaFAQs details the percentage of adults using any of the major brands of AIOs (All-in-one desktop PCs) in the US, UK, Germany, and Japan. The specific leading brands are Apple, HP, Dell, Lenovo, and Fujitsu.

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Tablet installed base by brand and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 6, 2021 

Tablet users express their preferences by which brands they choose to use. This MetaFAQs details the brand of the active installed base of tablets in the US, UK, Germany, Japan, China, and India. 

About MetaFAQs 

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. 

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts. 

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts. 

Indexing 

TUP Lenses: Tablets, Devices 

Tags: Tablets, Brands, Apple, Samsung, Lenovo, ASUS, Google 

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Shifting choice of connected devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 4, 2021 

How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China. 

About MetaFAQs 

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. 

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts. 

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts. 

Indexing 

TUP Lenses: Tablets, PCs, Mobile Phones, Devices 

Tags: Tablets, PCs, Smartphones, Desktops, Laptops, Notebooks 

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.