TUP 2020 – MetaFacts

January 14, 2021February 1, 2021

The digital device divide [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, January 14, 2021

Are technology devices in the hands of all American adults equally? How deeply does the digital divide extend concerning ethnicity or Hispanic family of origin? I looked into these questions using the latest wave of TUP/Technology User Profile.

In TUP 2020 and many earlier waves, we asked American respondents which ethnic group they identify with – White/Caucasian, Black or African-American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic.

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January 7, 2021February 1, 2021

Tablets dissolving into a split market [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – January 7, 2021

Active tablet use by country and year

Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.

While US and UK usage rates have been similar, tablet use in Germany has trailed.

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December 28, 2020February 9, 2021

Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 28, 2020

How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.

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December 23, 2020January 11, 2021

How many social networks do Americans actively use? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 23, 2020

Social networks’ power comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same, and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected to a wide number, or do they only use a few? This MetaFAQs shows the distribution of online American adults by the number of social networks they actively used – having connected in the prior 30 days. These include Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat, Twitch.tv, Tumblr, Nextdoor, and others.

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December 19, 2020February 18, 2021

Home printer ink subscription rates by brand-US [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 19, 2020

Subscription plans are one way for home printer users to make certain they have enough ink when they are ready to print. However, not all home printer user subscribes to an in replacement subscription plan. This MetaFAQs reports on the percentage of American home printer users that use an ink subscription plan.

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December 18, 2020February 9, 2021

Active use of Instagram by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 18, 2020

How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country.

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December 17, 2020February 9, 2021

Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 17, 2020

During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.

Video and online chats by employer size

Employees working for all company sizes are actively using a range of video calling, video conferencing, and group chats. Employees working for larger employers have a higher share who regularly communicate online than among employees with smaller employers.

These communication methods are more entrenched in the US, with most online employees regularly doing at least one of these activities.

Online employees in the UK are almost as actively communicating as Americans are. In Japan, however, the shares among both larger and smaller employers are lower than in the US, UK, or Germany.

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December 15, 2020January 11, 2021

How many gamers? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 15, 2020

How many gamers are there? Is the market size big or small? Are the people that play games online or with their connected devices a small group of busy, fun-loving people, or is game-playing more widespread? This MetaFAQs answers the baseline question about how many millions of adults in the US, Germany, UK, and Japan use a game console, gaming desktop, gaming notebook, or even smartphones, PCs, tablets, or game consoles to play immersive games or other games. The results are based on TUP/Technology User Profile 2020.

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December 14, 2020January 11, 2021

Smart displays beginning with youthful interest [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 14, 2020

Who are the first to use smart displays?

The few smart displays used in the marketplace have stronger penetration among younger than older adults. Based on our most recent research results in TUP/Technology User Profile 2020, market penetration is still quite small.

Meanwhile, our other survey results show video calling using platforms like Zoom has found strength among seniors.

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December 13, 2020February 9, 2021

Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 13, 2020

Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of these three platforms in the US, UK, and Germany across four age groups.

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