Communication platforms – fast, now, or visible? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 12, 2021

The frustrated plea “can you hear me now?” has evolved to include “can you see me now?” During pandemic and suddenly-working-at-home times, video calls have driven home the importance of having a robust, fast, and synchronous connection. Asynchronous activities such as text messaging and email don’t have the same need for speed and an instantaneous persistent connection.

It got me wondering – are people choosing one device over another for communication that demands higher-bandwidth or low-latency connections? Is there an age difference preference for right-now synchronous versus later-on asynchronous communication activities? Furthermore, are there other aspects beyond bandwidth and immediacy that encourage people to choose one device over another for certain types of communications? Are video work meetings, for example, more PC-based than smartphone-based?

So, I investigated our results from TUP/Technology User Profile 2020 to compare how widely communication activities are in regular use. I netted together asynchronous activities separately from synchronous ones. Then, I looked at differences by device type – smartphone, home PC, and tablet. I also looked at differences by age group, knowing that younger adults often have different sensibilities and experiences around communication than older or the oldest adults.

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