MetaFacts periodically releases research findings that are highlighted in a newsletter. These are primarily based on our ongoing TUP/Technology User Profile study research. Each issue includes highlights from MetaFAQs – addressing a specific current or frequently-asked question, TUPdates – drilling down more deeply to cover a topic in more detail, the even more comprehensive TUP Profile reports, and other deliverables.
- Newsletter subscriptions are available to technology industry professionals for free. Free subscribers receive top-line summaries.
- Current enterprise subscribers are also granted access to the supporting tables and charts.
Recent newsletter topics
Listed below are some recently released topics.
- Background: Many major PC makers have recently launched AI Copilot+ PCs, enabling consumers and employees to make the most of many AI tools. The earliest brands include HP, Acer, ASUS, Lenovo, Microsoft, Dell, and Samsung, including Qualcomm technology. With so much promotional hype and confusion around AI, getting a reality check from users is essential. […]
- Background: How long will remote work continue? Will the hybrid arrangements persist, or will we be back to all or nothing? Working remotely suddenly expanded into the mainstream in early 2020 in response to the COVID-19 pandemic. In each subsequent year, employees and employers have been adapting to shifting conditions, each wondering about the road […]
- Background: Wearables have extended the literal attachment many consumers maintain to their respective ecosystems. Smartwatches are more than a fashion accessory; they can act as a visible sign of one’s brand choice, much like white headphones or blue text messages. Watching the forward interest in watches is one key indicator of Apple’s future and that of […]
- Background: As the smartphone market approaches saturation and ubiquity, the competition between ecosystems has become the most closely scrutinized. Will future smartphone consumers choose an Apple iPhone or an Android smartphone? Is Gen X more interested in iPhones, or are they going with Android? Approach: This MetaFAQs is based on the responses of 54,619 respondents over four […]
- Background: Before the pandemic and economic shifts, online adults worldwide have adjusted which devices they use, how they use them, and how often they use them. Two major changes are the shift from feature phones to smartphones and, following that, the transition from computers to smartphones. One measure of this shift is the time users […]
- Fun is a persistent driver of technology usage, especially playing games. However, not all age generations are as interested in playing games as others are. Also, the devices people choose to play games on are evolving, with software becoming more efficient, graphics getting better, and connections getting faster. Also, the adoption of mobile devices, especially […]
- Background: Headwinds have faced home computers for years. Prior to the pandemic, adults worldwide were relying less on home computers and more on smartphones, tablets, or for some of the employed, work computers. With the onset of the pandemic, many employees, students, and parents turned to home computers for entertainment, shopping, or to get work […]
- AI (artificial intelligence, primarily generative AI tools) has received substantial market attention. Employees are strongly affected, mainly because many AI tools are marketed for productivity and work-related use cases. However, measuring the impact of the media and investor attention is essential to determine the level of interest, receptivity, and caution. There has been enough widespread […]
- Background: A hotly contested group of consumers and employees includes those switching between using iPhones and Android smartphones. Attitudes about and experiences with AI will likely influence consumer’s choices of ecosystems. Apple recently announced Apple Intelligence, its own adaptation of user-facing AI, beyond the machine learning horsepower in its devices. Google has increasingly developed AI […]
- Background: Home printers have been declining in market penetration and usage for years. Before the pandemic, adults worldwide relied less on home computers or home printers and more on smartphones, tablets, or, for some of the employed, work computers and work printers. With the onset of the pandemic, many employees, students, and parents turned to […]