Mac and iPhone market penetration among iPad users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 29, 2021 

Are Apple’s Macs and iPhones more deeply penetrated among users of iPads? This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan. 

About MetaFAQs 

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. 

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts. 

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts. 

Indexing 

TUP Lenses: Tablets, Devices, Technology Ecosystems 

Tags: Tablets, Apple, Google, Android, iPad, iPhone, Smartphones, Mac, PCs, Ecosystems 

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US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 17, 2021

Voice assistants Apple Siri, Google Assistant, and Amazon Alexa can be used on various devices. This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. There are two charts – one with the millions of Americans and another with the percentage within each voice assistant platform.

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US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 16, 2021

Apple’s HomePod smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. The HomePod is tightly integrated with other Apple products, which helps those who have many Apple devices and may discourage those who do not. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. There are two charts – one with the millions of Americans by their number of Apple devices and another with the percentage within each smart speaker brand.

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American Apple HomePod Users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 2, 2021

Apple released the Apple HomePod in 2017. The smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod.

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Broadened smart speaker usage in the US [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 23, 2021

Smart speakers can be used for listening to music, news, phone calls, and voice assistants such as Amazon Alexa, Google Assistant, or Apple Siri. This MetaFAQs reports on the number of online adults in the US that use at least one smart speaker by the speaker’s brand.

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iPhone users download more paid apps than Android smartphone users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 18, 2020

Is downloading paid apps a regular activity for smartphone users? Is there a difference among iPhone users as compared to Android smartphone users? This MetaFAQs identifies the active penetration rates in the US, Germany, UK, and Japan.

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Apple’s share of active smartwatches [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 17, 2020

What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years.

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Apple MacBooks and Windows notebooks used differently by Americans [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020

Are notebooks really that different from each other? Do users use a Windows notebook differently than users of Apple MacBook? This MetaFAQs looks at the regular activities being done with both types to address this question.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020

Is there a relationship between iPhone and MacBook users? Similarly, is there a relationship between Android smartphone and Chromebook users? This MetaFAQs reports on the active penetration of Windows notebooks, Apple MacBooks, and Chromebooks among iPhone and Android smartphone users.

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Watching the Watches – Smartwatches and Fitness Bands [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, December 19, 2019

Smartwatch and fitness band penetration tapers to 2016 levels

The race for the wrist has settled into a larger-than-niche and less-than-majority position. Over the last three years, the share of online Americans using at least one smartwatch has grown from one in six to one in five, only to settle back to the one in six level. This is based on TUP/Technology User Profile 2019 survey of 8,060 online adults in the US, and from the prior three annual waves.

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