Microsoft CoPilot – generative AI as an enterprise Office 365 service for creatives

Dan Ness, Principal Analyst, MetaFacts, March 17, 2023

Summary

Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.

The Microsoft CoPilot announcement

This week, Microsoft gave one of the most down-to-earth non-announcements among the many major companies exuberantly touting generative AI in some form. The announcement of Microsoft 365 CoPilot demonstrated how artificial intelligence capabilities might be deeply integrated into everyday Office 365 applications, especially those involving some creativity.

Microsoft has many challenges ahead to fulfill what was shown in the demo, including whether consumers, employees, or enterprises will be willing to share their words to be analyzed deeply. Also important will be whether the service adds enough value to counter the risk of getting the results wrong. After all, none of the generative AI tools to date have delivered on the promise of discernment.

Size of the market for creative activities

What we can do today is begin at the beginning – consider the size of the potential market. How many people are regularly doing any creative activities such as those illustrated in the demo? By starting with that assumption, the market size will be conservative. It’s more likely that people who need to get certain jobs done will look for the tool to assist them with what they are already doing. It’s less likely that a new tool will inspire many people to begin giving presentations or crafting videos. Just as buying a shiny new hammer doesn’t turn someone into a capable carpenter, nor does spicing up a spreadsheet make someone into a data analyst or executive decision-maker.

There are fewer potential users than Microsoft may hope, since just under half (46%) of all online American adults regularly do any of several major creative activities:

  • Use professional creative software
  • Create graphics/presentations
  • Create videos

An even smaller share of online Americans regularly uses their connected devices for work-related creative activities. As of TUP/Technology User Profile 2022, 28% of online American adults actively use any of their devices for any of the creative activities identified.

Regular creative activities among online Americans
TUP/Technology User Profile 2022-US
Table: CREATACTS
Universe-Online Adults
UNIV_AD: Universe-Online Adults (000) 
Universe-Online Adults (000)223,254
Sample size7,508
  
UDV_ANYDEV_ACTS_CREATIVE_SET: Creative activities (SET)Universe-Online Adults
Creative-oriented – personal or work activities (NET)46%
Creative-oriented – personal activities (NET)39%
Creative-oriented – work activities (NET)28%
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How employees working from home are balancing their activities

Dan Ness, Principal Analyst, MetaFacts, September 14, 2022

Summary

Employees working from home have unique challenges in getting work done while often using personal and employer-provided devices. While seeking to balance their work and personal lives, they are also finding new ways to use their devices. A substantial share regularly does TikTok-type work – creating videos for work and personal purposes.

This MetaFAQs reports on the top 10 activities employees that work from home do with their connected devices: smartphones, computers, and tablets. It also identifies which activities are done more often than the average online adult.

Most employees rely on smartphones, stay productive with computers

  • Around the world, most employees working from home use their connected devices to stay in touch, shop, have fun, and get work done
  • They use their various and multiple devices differently
  • Most use computers for their work-related activities
  • Most employees use smartphones for photo-related social activities, personal phone calls, and shopping
  • Computers are used for work email, collaboration, and writing
  • Tablets, when used, are used for passive activities such as watching videos or movies 
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Lawyer Cat and Windows 11 – home PC demand to rise [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, July 16, 2021

What do lawyer cat and Windows 11 have in common?

Embarrassment or fear of humiliation may boost home PC sales. If that doesn’t do it, staying connected and current will encourage home PC users to upgrade.

If you missed it, the “lawyer cat” viral meme recently had its day of fame. A tech-challenged lawyer compelled to participate in a mid-pandemic judicial hearing over Zoom got confused and embarrassed by having his face appear as a cat’s. Webcam software bundled with an older Dell PC featured a filter that changed a person’s image before being displayed through Zoom.

The lawyer cat meme has a connection to the upcoming launch of Microsoft Windows 11. There could be the fear of something going wrong using older PCs, especially those with older bundled software.

The newest version of the venerable operating system will reportedly require more robust hardware than is present in much of the installed base. The final requirements are still in flux. However, Windows 11 is likely to need users to have newer home PCs than what they’re actively using today.

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Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 17, 2020

During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.

Video and online chats by employer size

Employees working for all company sizes are actively using a range of video calling, video conferencing, and group chats. Employees working for larger employers have a higher share who regularly communicate online than among employees with smaller employers.

These communication methods are more entrenched in the US, with most online employees regularly doing at least one of these activities.

Online employees in the UK are almost as actively communicating as Americans are. In Japan, however, the shares among both larger and smaller employers are lower than in the US, UK, or Germany.

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Employees in video calls/conferences by employer size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 30, 2020

Meetings! They don’t stop because of video conferencing, video calls, or group chats. This MetaFAQs details the share of employees who regularly connect online using smartphones, PCs, tablets, or even game consoles. The results are split out by employer size to show whether there is a difference between smaller or larger employers.

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Work meeting types by employer size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 28, 2020

How do employees communicate for work-related matters? Do they make video calls or group video conferences, such as those over Zoom or Webex? Is there a difference for employees of smaller as compared to larger organizations? This MetaFAQs reports on how many online employees communicate for work by type, country, and employer organization size.

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Rapid growth in work group chat app use [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 21, 2020

In response to the pandemic, many online employees began to work at home either occasionally or all the time. One way to collaborate and stay in touch with coworkers and managers is through group chat/discussion apps and platforms. This MetaFAQs details the rapid change between 2019 and 2020 using these communication activities by online employees, including results from the US and Germany.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.