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TUP/Technology User Profile 2020 spans a broad range of technology products and services, about the full range of users, including their activities, and all unified by a central, integrated dataset. The comprehensive research results can be viewed through a number of topical lenses, and from there, can be further customized or drilled down into.
For more details about the many important topics covered in TUP/Technology User Profile, review more details or contact MetaFacts.
Playing games is a regular activity for most adults whether using game consoles or gaming PCs, or any of their connected devices – mobile phones, tablets, or PCs.
Convenience Gamers – those using only a connected device to play games – has near-equal market penetration to Dedicated Gamers – users of game consoles or gaming PCs.
Device-Gamers – who use any of their connected devices – is a larger segment than either Dedicated Gamers or Convenience Gamers.
This TUPdate looks at the major trends of game-playing in the US and other countries, focusing on Convenience Gamers – the next tier of game-players beyond Dedicated Gamers. Also, it examines which types of devices are used the most or least for playing games. Further, it investigates whether younger adults play more or less than older ones, and differences in digital media use and subscriptions.
The analysis in this TUPdate is based on results drawn from the 2019 wave of TUP (Technology User Profile), which is TUP’s 37th continuous wave. Results from previous waves are also included where indicated. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions – or TUPdates – analysis of current topics in the technology industry. To learn about subscribing to the TUP/Technology User Profile service, contact MetaFacts.
Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature phones persist in the hands of many – from 9% to 28% of home PC users.
These findings are based on results from our TUP/Technology User Profile 2018 survey, including 11,294 online adult home PC users.
Home PC users spend more time with their home PCs than with other devices. In China, smartphone use us nearly at parity. Among home PC users in China, weekly hours using a PC are 33.2, only slightly more than the 32.5-hour average for smartphone use. By contrast, in the UK and Germany, home PC users spend nearly the same amount of time with their home PCs as do users in the other countries surveyed. However, in these countries, users spend far fewer hours with their smartphones. Across all countries surveyed, Tablets are a distant third place, being used for a third to a quarter as many hours as home PCs.
I expect home PCs to continue as a solid staple among the majority of consumers. Although an increasing number of users are relying on their mobile phones for a growing range of regular activities, users prefer home PCs over smartphones or tablets for certain activities. Both thoughtful shopping and movie watching are helped with the clearer and larger images on bigger screens, such as those attached to traditional home desktops or integrated with all-in-one designs.
The biggest threat to home PCs usage is user’s willingness to shift their activities from one device type or ecosystem to another. Users are showing their growing acceptance of and demand for cross-platform applications while still expressing their incessant demands for convenience and simplicity. As users continue to increase their literacy and comfort with multiple ecosystems, and developers continue to streamline the multi-device/multi-OS experience, users will continue to follow the enticing cookies of compatibility through the forest of interoperability and may yet give up on their home PCs. Meanwhile, user inertia and habit are the greatest friends of the home PC.
The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
Women in nearly every employment role are using a broad mixture of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles.
This is based on the results of the multinational TUP/Technology User Profile 2018 survey, with 3,824 online female adults employed outside the home in the US, UK, Germany, China, and India.
The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
We know you’re curious – like we are! That’s what compels us to be researchers, driven by the quest for clearer truth and actionable insights.
To read more findings from MetaFacts, choose your subjects of interest from among TUP Topics, or review our archive site – TechnologyUser.com.
There you will find more TUPdates and MetaFAQs spanning the wide range of technology products, services, users, and the activities those users enjoy.
People do things with their devices – from fun to work, email to shopping. TUP links activities to each PC, smartphone, tablet, or game console.
Mobile phones have reached the hands of millions of users, and TUP reports who uses these, their brands and carriers, and much more.
The deep TUP user profile includes personal and household demographics. TUP includes a rich set of the favorites you would expect.
Mobility is key, and notebooks, laptops, and Chromebooks are challenging each other and smartphones for primacy.
From recipes to tickets, reports to family photos, printers are the staple of homes and offices small and large.
Okay boomer, blame the millennials! Oh, wait, maybe look at GenX? Whichever generation age or name, TUP can profile them.
MetaFAQs are answers to frequently asked questions about technology users. They are drawn from the MetaFacts TUP/Technology User Profile datasets, the latest research developed through surveys. TUP/Technology User Profile 2020 is in its 38th continuous year.
TUPdates are focused analysis on a current topics of interest in the technology industry. Like MetaFAQs, they draw on research results from the MetaFacts TUP/Technology User Profile datasets. They probe more deeply into the topic, and are typically one to three pages long.
Subscribing clients who value ready access to key results value the TUP Highlights & Tables deliverables. MetaFacts analyzes the TUP results to prepare top-level findings with written analysis and charts, organized into topical areas. These are accompanied by supporting data in easy-to-access cross-tabulations.
For hands-on analysts interested in deeper exploration, customization, and integration with other data sources value the TUP Datasets, Inquiry Service, or Interactive Tools. These deliverables provide ways for subscribing clients to quickly plumb the depths of TUP themselves.
MetaFAQs and TUPdates are a small portion of the deliverables in the TUP/Technology User Profile service. On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions – or TUPdates – analysis of current topics in the technology industry.
Current paid subscribers to TUP may request or develop customized answers like those provided in MetaFAQs and TUPdates in the many TUP deliverables: TUP Highlights & Tablets, TUP Datasets, Inquiry Service, or Interactive Tools. These deliverables give clients the ability to drill down more deeply into other market segments, services, or products.
To request a complimentary subscription to MetaFAQs or TUPdates, or for information on a paid subscription, contact MetaFacts.
