Samsung laptop progress [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, April 28, 2021

Samsung’s laptop PC announcements

This week Samsung announced its most recent slate of laptop PCs. While Samsung may be well known for smartphones, Android tablets, and even refrigerators, its PCs have not achieved such notoriety. Samsung has a tall hill to climb to gain market acceptance with its PCs. Its latest focus is on leveraging its smartphone brand with mobile PCs that have smartphone-like attributes. The announcements went beyond the traditional PC specs to focus on smoother and more highly integrated workflows, and the benefits of a Samsung ecosystem.

Samsung’s current market position is well behind Apple’s. Among online adults in the US and UK, Samsung’s market penetration for any connected devices is in the one-third range, well behind Apple, having reached half of online adults. In Japan, the gap is even wider between Samsung and Apple. In contrast, the tables are turned in Android-dominated Germany.

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Samsung and Apple users by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 23, 2021

Samsung and Apple each have their most substantial market penetration with their smartphones. Each company is striving to deepen its connection to its core base with PCs/Macs and tablets. There is a distinct difference in market penetration by age group. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.

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Samsung and Apple’s device type penetration within core [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 22, 2021

Samsung and Apple have intensely competitive offerings with their smartphones, PCs, and tablets. Each company is vying to deepen its connection to its core base so customers of one device type will also use other types. One measure of loyalty is the range of device types that customers actively use. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.

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Samsung and Apple’s core penetration [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 21, 2021

How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.

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All-in-one desktop PCs by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 20, 2021

Are desktop AIOs (all-in-one desktop PCs) being widely used? Who is the installed base share leader? This MetaFAQs details the percentage of adults using any of the major brands of AIOs (All-in-one desktop PCs) in the US, UK, Germany, and Japan. The specific leading brands are Apple, HP, Dell, Lenovo, and Fujitsu.

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Shifting choice of connected devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 4, 2021 

How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China. 

About MetaFAQs 

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. 

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts. 

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts. 

Indexing 

TUP Lenses: Tablets, PCs, Mobile Phones, Devices 

Tags: Tablets, PCs, Smartphones, Desktops, Laptops, Notebooks 

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Mac and iPhone market penetration among iPad users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 29, 2021 

Are Apple’s Macs and iPhones more deeply penetrated among users of iPads? This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan. 

About MetaFAQs 

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. 

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts. 

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts. 

Indexing 

TUP Lenses: Tablets, Devices, Technology Ecosystems 

Tags: Tablets, Apple, Google, Android, iPad, iPhone, Smartphones, Mac, PCs, Ecosystems 

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.