Dan Ness, Principal Analyst, MetaFacts, May 21, 2021
The term “geriatric millennials” recently spiked in awareness across social media. Although generational subgroups don’t often draw attention from the general public, this one seemed to strike a nerve. Are the oldest group of millennials – those born from 1981 to 1984 – really that different from other age groups in the technology they use? This MetaFAQs reports on the number of connected devices each generational age group uses. The device measured include any PCs, mobile phones, tablets, or game consoles.
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Dan Ness, Principal Analyst, MetaFacts, April 28, 2021
Samsung’s laptop PC announcements
This week Samsung announced its most recent slate of laptop PCs. While Samsung may be well known for smartphones, Android tablets, and even refrigerators, its PCs have not achieved such notoriety. Samsung has a tall hill to climb to gain market acceptance with its PCs. Its latest focus is on leveraging its smartphone brand with mobile PCs that have smartphone-like attributes. The announcements went beyond the traditional PC specs to focus on smoother and more highly integrated workflows, and the benefits of a Samsung ecosystem.
Samsung’s current market position is well behind Apple’s. Among online adults in the US and UK, Samsung’s market penetration for any connected devices is in the one-third range, well behind Apple, having reached half of online adults. In Japan, the gap is even wider between Samsung and Apple. In contrast, the tables are turned in Android-dominated Germany.
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Dan Ness, Principal Analyst, MetaFacts, April 23, 2021
Samsung and Apple each have their most substantial market penetration with their smartphones. Each company is striving to deepen its connection to its core base with PCs/Macs and tablets. There is a distinct difference in market penetration by age group. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.
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Dan Ness, Principal Analyst, MetaFacts, April 22, 2021
Samsung and Apple have intensely competitive offerings with their smartphones, PCs, and tablets. Each company is vying to deepen its connection to its core base so customers of one device type will also use other types. One measure of loyalty is the range of device types that customers actively use. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.
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Dan Ness, Principal Analyst, MetaFacts, April 21, 2021
How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.
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Dan Ness, Principal Analyst, MetaFacts, April 20, 2021
Are desktop AIOs (all-in-one desktop PCs) being widely used? Who is the installed base share leader? This MetaFAQs details the percentage of adults using any of the major brands of AIOs (All-in-one desktop PCs) in the US, UK, Germany, and Japan. The specific leading brands are Apple, HP, Dell, Lenovo, and Fujitsu.
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Dan Ness, Principal Analyst, MetaFacts, April 4, 2021
How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China.
About MetaFAQs
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
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Dan Ness, Principal Analyst, MetaFacts, March 29, 2021
Are Apple’s Macs and iPhones more deeply penetrated among users of iPads? This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan.
About MetaFAQs
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, March 20, 2021
Do more or fewer Dads use technology products than Moms? If there are differences, which devices are used most often by either? Is there much of a gap in their usage? This MetaFAQs reports on the penetration of crucial connected devices among adults with school-age children (6-17) by gender.
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Dan Ness, Principal Analyst, MetaFacts, March 12, 2021
The frustrated plea “can you hear me now?” has evolved to include “can you see me now?” During pandemic and suddenly-working-at-home times, video calls have driven home the importance of having a robust, fast, and synchronous connection. Asynchronous activities such as text messaging and email don’t have the same need for speed and an instantaneous persistent connection.
It got me wondering – are people choosing one device over another for communication that demands higher-bandwidth or low-latency connections? Is there an age difference preference for right-now synchronous versus later-on asynchronous communication activities? Furthermore, are there other aspects beyond bandwidth and immediacy that encourage people to choose one device over another for certain types of communications? Are video work meetings, for example, more PC-based than smartphone-based?
So, I investigated our results from TUP/Technology User Profile 2020 to compare how widely communication activities are in regular use. I netted together asynchronous activities separately from synchronous ones. Then, I looked at differences by device type – smartphone, home PC, and tablet. I also looked at differences by age group, knowing that younger adults often have different sensibilities and experiences around communication than older or the oldest adults.
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