Dan Ness, Principal Analyst, MetaFacts, August 23, 2023
Summary
Most Americans use a printer at home, school, or in a workplace. However, market penetration has sagged over the last five years, and the divide between printer users and non-users has widened.
This TUPdate looks at the long-term trend of printer usage among each generation of Americans. It addresses the question of whether people born around the same time and having grown up with certain technology are increasing or decreasing their printer usage more or less than other generations. The analysis is based on thirteen years of TUP user surveys (TUP 2011 through 2023) as each successive generation grows, evolves, and chooses the technology products and services they use.
The next generation will not save printers
Not all Americans behave the same. Many pundits espouse that each next-younger generation will be the savior, the ones to quickly adopt any newest technology products and services. However, history has not borne this out, especially concerning printer usage.
Although Gen Z came out of the gate strongly upon reaching adulthood, with 82% using a printer upon reaching maturity, their penetration rate only slowly climbed until 2018. TUP uses the widely accepted definition of Generation Z as adults aged 18 or higher who were born in 1997 or later. As this younger generation met the pandemic and recession, many encountered roadblocks in the workplace and in schooling. Along with those blocks came reduced printer usage.
Millennials, well, are being millennials. Their printer usage crested in 2015 at 87% and has slid steadily ever since. At only one brief point since 2011 has this group of Americans used a printer as often as the next-older generation – Gen X. Millennials have experienced many technological advances in their lifetimes and found ways to leverage what they know in newer ways.
In fact, in only a very few cases has a younger generation used a printer more than their older counterparts.
