We are pleased to announce that we have released results from the 40th annual wave of the ongoing TUP/Technology User Profile study. Four continuous decades of research results have helped guide most of the top technology firms with solid information. With its focus on the people who use and enjoy technology products and services, the TUP study continues its mission of helping our clients create the future.
Current subscribers may access the results through their own insights systems, the MetaFacts subscriber portal, or by contacting MetaFacts.
While most of our clients dive directly into the data and tables, we also offer our analysis. At present, we are analyzing the results, beginning by addressing the following questions. Many of these questions have been growing in importance for years, so we have earlier analysis and data available to provide a trend analysis and solid background on the changes in the market.
Pre-pandemic (TUP 2019) through the current time (TUP 2022)
- Working from home
- How many online adults work from home now? What are employees’ expectations about working from home in one year? How many adults use home PCs for work? Which technology do people working from home use? What online activities stand out for those working from home? How do those new to working from home differ from seasoned remote employees?
- For more details, see this TUP Lens: TUP Work Life Balance Lens
- Or, see these topics: Work from home, Work-related activities, or Employees
- Also, see these MetaFAQs or TUPDates: Most employees work from home and expect to be in one year, and How employees working from home are balancing their activities
- How many online adults work from home now? What are employees’ expectations about working from home in one year? How many adults use home PCs for work? Which technology do people working from home use? What online activities stand out for those working from home? How do those new to working from home differ from seasoned remote employees?
- Shifts in how connected devices are being used
- How have users shifted their choice of devices? How prevalent are smartphones as the primary type of device for major types of activities? Where do computers stand now?
- See this TUP Lens: TUP Activities Lens
- Or see these topics: Devices, Primacy
- Also, see this MetaFAQs or TUPdate: Smartphones achieve usage primacy
- How have users shifted their choice of devices? How prevalent are smartphones as the primary type of device for major types of activities? Where do computers stand now?
- Device use
- How prevalent are computers as the primary type of device for major types of activities? How prevalent are tablets as the primary type of device for major types of activities? How has the mix of devices shifted by type of activity?
- See these TUP Lenses: TUP Devices Lens, TUP Activities Lens
- Trends in communication activities
- What are the major communication activities using any of the user’s connected devices? Which activities (e.g. work video meetings a’la Zoom) have dropped to before-pandemic levels? Which type of device is used for the most communication activities?
- See these TUP Lenses: TUP Communication Lens, TUP Activities Lens
- Or these topics: Communication or Video calls
- Technology ecosystems
- How has the market penetration for Apple/non-Apple computers, smartphones, and tablets shifted? What are the purchase intentions for Apple iPhones versus other smartphones? What are the purchase intentions for Apple Watch and non-Apple smart watches?
- See this TUP Lens: TUP Technology Ecosystems Lens
- Or these topics: Operating systems, Apple iOS, Microsoft Windows, Android, or Technology Ecosystems
- Technology brands
- How have brand footprints shifted? What is the profile of HP’s PC customers? What is the profile of Dell’s customers? What is the profile of Samsung’s customers? What is the size and profile of Apple’s customers – for their iPhones, Macs, iPads, and other offerings?
- See these TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Technology Ecosystems
- Or these topics: HP, Dell, Samsung, Apple
- Shifts within key market segments
- How has tech use changed for key segments? How has tech use changed for employees? How has tech use changed for college students? How has tech use changed for parents? How has tech use changed for seniors? How has tech use changed for Baby Boomers? How has tech use changed for Generation Z?
- See this TUP Lens: User Profile
- Or these topics: Age groups, Employment status, Students, Parents, Sociodemographics
- Purchase plans
- Which technology are Americans planning to purchase? Which technology are remote workers planning to purchase? Which technology are new remote workers planning to purchase?
- See this TUP Lens: TUP Work Life Balance Lens
- Or see this topic: Purchase plans
The TUP/Technology User Profile service is organized into TUP Lenses, each offering a view into the comprehensive datasets. More details about each lens can be found here.
