Home printer trends in the US [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, February 25, 2021

Home printer penetration trend

Home printers remain a part of home computing if less core than five years ago. Only two years ago, in 2018, there was a noticeable drop in overall home printer usage levels, as the penetration rate fell to two-thirds of online adults from nearly three in four only two years earlier. Since that time, the rate has stabilized and even slightly increased. As of TUP/Technology User Profile 2020, 70% of online American adults regularly use a home printer.

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Tablets dissolving into a split market [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – January 7, 2021

Active tablet use by country and year

Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.

While US and UK usage rates have been similar, tablet use in Germany has trailed.

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Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 28, 2020

How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.

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How many social networks do Americans actively use? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 23, 2020

Social networks’ power comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same, and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected to a wide number, or do they only use a few? This MetaFAQs shows the distribution of online American adults by the number of social networks they actively used – having connected in the prior 30 days. These include Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat, Twitch.tv, Tumblr, Nextdoor, and others.

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Active use of Instagram by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 18, 2020

How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country.

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How many gamers? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 15, 2020

How many gamers are there? Is the market size big or small? Are the people that play games online or with their connected devices a small group of busy, fun-loving people, or is game-playing more widespread? This MetaFAQs answers the baseline question about how many millions of adults in the US, Germany, UK, and Japan use a game console, gaming desktop, gaming notebook, or even smartphones, PCs, tablets, or game consoles to play immersive games or other games. The results are based on TUP/Technology User Profile 2020.

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Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 13, 2020

Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of these three platforms in the US, UK, and Germany across four age groups.

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Active use of Facebook by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 12, 2020

How has Facebook’s active market penetration changes over the last five years? Where does it stand today? How does this compare by age group and country? This MetaFAQs shows the reported active use of Facebook by four age groups in the US, UK, and Germany between 2016 and 2020.

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Synchronous or asynchronous communication – checking age preference [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 11, 2020

Communication is a vital and regular activity for connected devices. There are many choices – email, phone calls, video calls, video meetings, group chats – and the experience is different for each type. This MetaFAQs looks at asynchronous communication activities – those where the communicators don’t need to be engaged at the same time – to see how widespread their use is by age. It also looks at synchronous activities – where communications are in touch at the same time – to see how their usage levels vary.

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Headsets – our sound islands [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 10, 2020

Wireless Bluetooth headsets get a booster

Wireless Bluetooth headsets have been in the news lately, widely promoted as a year-end gift accessory. As a category, they have been available for decades, so why the latest emphasis, and is there enough demand for them?

Market demand has gotten stronger during 2020 in large part due to changed playing and working conditions. With the pandemic and stay-at-home restrictions worldwide, many people are now nearby a distinct set of people than they might interact with at their workplace or school. While quarantines can be a bonding experience, there can be added pressure when the sounds we make or listen to impinge on others.

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