Tablets dissolving into a split market [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – January 7, 2021

Active tablet use by country and year

Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.

While US and UK usage rates have been similar, tablet use in Germany has trailed.

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Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 17, 2020

During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.

Video and online chats by employer size

Employees working for all company sizes are actively using a range of video calling, video conferencing, and group chats. Employees working for larger employers have a higher share who regularly communicate online than among employees with smaller employers.

These communication methods are more entrenched in the US, with most online employees regularly doing at least one of these activities.

Online employees in the UK are almost as actively communicating as Americans are. In Japan, however, the shares among both larger and smaller employers are lower than in the US, UK, or Germany.

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Mobility for all ages [MetaFAQs]

Are mobile devices like smartphones, tablets, and laptops more popular among younger than older users? Is there a favorite combination among Americans – such as being mobile with only a smartphone, or instead using all three mobile devices? This MetaFAQs reports on the combinations of mobile devices – smartphones, tablets, laptops/notebooks – in active use by online Americans, split by age group.

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The mobility of tablets [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 28, 2020

Tablets are made to be mobile, but are they being used that way? Have tablets made inroads into the workplace or schools? This MetaFAQs reports on the locations that tablets are being used among online adults in three countries and over five years.

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Tablet game playing by household size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 24, 2020

Are tablets being used to play games? Is the share higher or lower among households with more persons? This MetaFAQs reports on the percent of online adults regularly playing a game using a tablet by household size and country.

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Active iPad use by country and year [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 21, 2020

How has the penetration rate of using an Apple iPad changed? How is this different between the US, UK, and Germany? This MetaFAQs reports on the shift in active usage between 2016 and 2020.

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Apple iPad use by household size and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 14, 2020

The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany.

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Notebooks midmost in mobility [TUPdate]

Notebook Penetration – Now in the Middle of Mobility

Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have continued to be made thinner, lighter, faster, and less expensive, users have adopted other mobile devices. Smartphones have reached around 85% of online adults in the US, Germany, and the UK, surpassing notebook penetration.

Users have not embraced smartphones as a full substitute for notebooks, preferring certain activities using their notebooks or desktops. However, over the last five years, users have migrated many of their regular PC activities to smartphones, one by one and unceasingly.

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Apple MacBooks and Windows notebooks used differently by Americans [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020

Are notebooks really that different from each other? Do users use a Windows notebook differently than users of Apple MacBook? This MetaFAQs looks at the regular activities being done with both types to address this question.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

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