Dan Ness, Principal Analyst, MetaFacts, January 14, 2021
Are technology devices in the hands of all American adults equally? How deeply does the digital divide extend concerning ethnicity or Hispanic family of origin? I looked into these questions using the latest wave of TUP/Technology User Profile.
In TUP 2020 and many earlier waves, we asked American respondents which ethnic group they identify with – White/Caucasian, Black or African-American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic.
Dan Ness, Principal Analyst, MetaFacts – January 7, 2021
Active tablet use by country and year
Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.
While US and UK usage rates have been similar, tablet use in Germany has trailed.
Dan Ness, Principal Analyst, MetaFacts – December 17, 2020
During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.
Video and online chats by employer size
Employees working for all company sizes are actively using a range of video calling, video conferencing, and group chats. Employees working for larger employers have a higher share who regularly communicate online than among employees with smaller employers.
These communication methods are more entrenched in the US, with most online employees regularly doing at least one of these activities.
Online employees in the UK are almost as actively communicating as Americans are. In Japan, however, the shares among both larger and smaller employers are lower than in the US, UK, or Germany.
Are mobile devices like smartphones, tablets, and laptops more popular among younger than older users? Is there a favorite combination among Americans – such as being mobile with only a smartphone, or instead using all three mobile devices? This MetaFAQs reports on the combinations of mobile devices – smartphones, tablets, laptops/notebooks – in active use by online Americans, split by age group.
Dan Ness, Principal Analyst, MetaFacts, November 28, 2020
Tablets are made to be mobile, but are they being used that way? Have tablets made inroads into the workplace or schools? This MetaFAQs reports on the locations that tablets are being used among online adults in three countries and over five years.
Dan Ness, Principal Analyst, MetaFacts, November 24, 2020
Are tablets being used to play games? Is the share higher or lower among households with more persons? This MetaFAQs reports on the percent of online adults regularly playing a game using a tablet by household size and country.
Dan Ness, Principal Analyst, MetaFacts, November 14, 2020
The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany.
Notebook Penetration – Now in the Middle of Mobility
Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have continued to be made thinner, lighter, faster, and less expensive, users have adopted other mobile devices. Smartphones have reached around 85% of online adults in the US, Germany, and the UK, surpassing notebook penetration.
Users have not embraced smartphones as a full substitute for notebooks, preferring certain activities using their notebooks or desktops. However, over the last five years, users have migrated many of their regular PC activities to smartphones, one by one and unceasingly.
Dan Ness, Principal Analyst, MetaFacts, November 9, 2020
Are notebooks really that different from each other? Do users use a Windows notebook differently than users of Apple MacBook? This MetaFAQs looks at the regular activities being done with both types to address this question.
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
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