Dan Ness, Principal Analyst, MetaFacts, January 14, 2021
Are technology devices in the hands of all American adults equally? How deeply does the digital divide extend concerning ethnicity or Hispanic family of origin? I looked into these questions using the latest wave of TUP/Technology User Profile.
In TUP 2020 and many earlier waves, we asked American respondents which ethnic group they identify with – White/Caucasian, Black or African-American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic.
Dan Ness, Principal Analyst, MetaFacts, December 13, 2020
Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of these three platforms in the US, UK, and Germany across four age groups.
Dan Ness, Principal Analyst, MetaFacts, December 12, 2020
How has Facebook’s active market penetration changes over the last five years? Where does it stand today? How does this compare by age group and country? This MetaFAQs shows the reported active use of Facebook by four age groups in the US, UK, and Germany between 2016 and 2020.
Dan Ness, Principal Analyst, MetaFacts, November 14, 2020
The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany.
Dan Ness, Principal Analyst, MetaFacts, November 12, 2020
Smartphones, tablets, and notebooks are all mobile devices, and yet a desire for mobility alone does not mean that online adults will actively use all three. This MetaFAQs looks at the penetration of at least one actively-used smartphone, notebook, or tablet among online adults in the US, Germany, the UK, and Japan.
Dan Ness, Principal Analyst, MetaFacts, November 10, 2020
Where do Chromebooks and MacBooks stand in the workplace? How far have they made inroads? Do Windows notebooks dominate in every industry? How does this vary by the employee’s vertical market? This MetaFAQs reports on the active use of a Windows notebook, Apple MacBook, or a Chromebook among employed adults by the major industry group of their employer.
Dan Ness, Principal Analyst, MetaFacts, October 31, 2020
The market penetration of actively-used tablets has shifted, following a similar pattern in more than one country. This MetaFAQs reports on the percentage of online adults actively using a tablet in the US, Germany, and UK from 2016 through 2020.
Dan Ness, Principal Analyst, MetaFacts, October 24, 2020
Among online Americans, Home PC use declined overall between mid-2019 and mid-2020. Declines were not even by ethnicity/Hispanic groups. This MetaFAQs splits the market penetration of home PCs by White/non-Hispanic, Asian/non-Hispanic, Black/non-Hispanic, Hispanic, and Other/non-Hispanic online Americans.