Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, September 1, 2021
Purchase plans – a key indicator
Online Americans have some of the most substantial purchase plans we have seen for years. Over 7,600 American respondents reported their detailed technology purchase plans, of which almost 5,000 respondents have any plans to buy PCs, smartphones, tablets, printers, or wearables. MetaFacts gathered these results between July 29 and August 19, 2021. Note: the final TUP/Technology User Profile 2021 results are based on 13,918 respondents in the US, UK, Germany, Japan, and China.
Purchase plans for PCs are nearly equal to smartphone purchase plans and are up firmly from one year ago
47% of online Americans plan to purchase a smartphone in the coming 12 months, and the rate is similar (45% for PC purchase plans
By comparison, in TUP 2020, 41% of Americans planned to purchase a smartphone, and 36% planned to buy a PC
Desktop plans are effectively equal for tower desktops as well as all-in-one designs, although both are lagging behind gaming desktops
Laptop purchase plans slightly lead desktop plans, as buyers prefer mobile PCs (even if it means only moving the PC around their house)
Wi-Fi + Cellular laptops are now on par with plans for non-Cellular laptops
Plans for tablets are much stronger than historical levels as users continue to experiment with working from home
Almost one-third (30%) of online Americans currently have tablet purchase plans
One year ago, only 23% of online Americans planned to buy a tablet in the coming 12 months
Plans for iPads are almost double the rate for Android tablets
Plans for iPhones are roughly 50% higher than the rate for Android smartphones
Plans for Apple Watches are almost double the rate for smartwatches for Android users
Planners of note
Americans working from home have stronger purchase plans than those not working from home. Even those who only occasionally work from home have stronger than average plans.
Americans planning to purchase a tablet or wearables (such as Apple Watch) have a higher than average share already using some type of Apple product (iPhone, iPad, Mac) as their primary or secondary connected device.
Wearable purchase plans are strongest among Americans already using some type of Wearable – Apple Watch, Android Wear or other smartwatch.
Looking ahead
Purchase intentions are a leading indicator of consumer interest. However, consumers are known to be fickle and current economic conditions are still in flux.
Other resources
Clients interested in drilling down into current results or comparing to prior waves can refer to the rows “810 Plans”. These results are included in the following table sets:
By Age Group, by Age Generations, By Country, By Employment/Age, By Employer Size, by Household Size, by Employer Industry, by Children Present, and by Work from Home Status
Customized tables are analysis are available by inquiry.
About MetaFAQs
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2021, which is TUP’s 39th annual.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
LENSES: Devices, PCs, Tablets, Mobile Phones, User Profile
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, November 29, 2020
Is playing immersive or other games on a smartphone or feature phone more likely in a smaller or larger household? How widespread is mobile phone game-playing in the US, Germany, UK, and Japan by household size?
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, October 28, 2020
Every Android smartphone in the active installed base is not in the hands of its first user. Using used/refurbished Android smartphones varies by age group and country. This MetaFAQs reports on the use of used/refurbished Android smartphones by generational age group and country.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.
Dan Ness, Principal Analyst, MetaFacts, April 11, 2019
Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature phones persist in the hands of many – from 9% to 28% of home PC users.
These findings are based on results from our TUP/Technology User Profile 2018 survey, including 11,294 online adult home PC users.
Active home users
Home PC users spend more time with their home PCs than with other devices. In China, smartphone use us nearly at parity. Among home PC users in China, weekly hours using a PC are 33.2, only slightly more than the 32.5-hour average for smartphone use. By contrast, in the UK and Germany, home PC users spend nearly the same amount of time with their home PCs as do users in the other countries surveyed. However, in these countries, users spend far fewer hours with their smartphones. Across all countries surveyed, Tablets are a distant third place, being used for a third to a quarter as many hours as home PCs.
Looking ahead
I expect home PCs to continue as a solid staple among the majority of consumers. Although an increasing number of users are relying on their mobile phones for a growing range of regular activities, users prefer home PCs over smartphones or tablets for certain activities. Both thoughtful shopping and movie watching are helped with the clearer and larger images on bigger screens, such as those attached to traditional home desktops or integrated with all-in-one designs.
The biggest threat to home PCs usage is user’s willingness to shift their activities from one device type or ecosystem to another. Users are showing their growing acceptance of and demand for cross-platform applications while still expressing their incessant demands for convenience and simplicity. As users continue to increase their literacy and comfort with multiple ecosystems, and developers continue to streamline the multi-device/multi-OS experience, users will continue to follow the enticing cookies of compatibility through the forest of interoperability and may yet give up on their home PCs. Meanwhile, user inertia and habit are the greatest friends of the home PC.
About TUPdates
TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.
Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.
