Purchase plans for smartphones and tablets by OS, country, and age

Dan Ness, Principal Analyst, MetaFacts, October 27, 2021

Apple and Android purchase plans by country

  • Globally, slightly more adults plan to buy an iPhone as plan to buy an Android smartphone
    • 19% of global adults plan to buy an iPhone in the next 12 months, while 16% have similar plans for an Android smartphone
    • Apple leads in the US with 20% having iPhone purchase plans compared to 14% for Android smartphones
    • In Japan, the gap is narrowly tilted towards Apple among the small share with brand-specific plans
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Key ecosystems penetration [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, September 22, 2021

OS penetration by country

  • Windows penetration leads Apple and Google in every country surveyed
    • Primarily driven by the use of Windows PCs
  • In Germany, Google/Android penetration is much higher than Apple and highest among the countries surveyed
  • In the US and UK, Apple’s penetration is near to the penetration of Windows
  • In Germany, Japan, and China, Microsoft Windows dominates
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It’s a multi-ecosystem world [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, July 8, 2021

Building and maintaining an ecosystem promises untold benefits to companies. However, companies will not enjoy benefits unless customers see value in the collective experience. Encouraging customers to stay within a company’s family of products can reduce the expense of acquiring new customers and increase revenue from ancillary offerings. This TUPdate reports on the most pragmatic measure of acceptance – market penetration status of broad technology ecosystems. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.

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Samsung and Apple users by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 23, 2021

Samsung and Apple each have their most substantial market penetration with their smartphones. Each company is striving to deepen its connection to its core base with PCs/Macs and tablets. There is a distinct difference in market penetration by age group. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.

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Samsung and Apple’s device type penetration within core [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 22, 2021

Samsung and Apple have intensely competitive offerings with their smartphones, PCs, and tablets. Each company is vying to deepen its connection to its core base so customers of one device type will also use other types. One measure of loyalty is the range of device types that customers actively use. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.

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Samsung and Apple’s core penetration [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 21, 2021

How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.

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Apple & Samsung lead in multi-device loyalty [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 29, 2018

Apple and Samsung have the highest share of their users actively using two or more of their devices.

This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.

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Are tablets and computers being used the same? [TUPdate]

Dan Ness, Principal Analyst, November 14, 2018

Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.

Top Activities for New Home Tablets

iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.

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