MetaFacts helps technology marketers find and measure their best and future customers. Our TUP/Technology User Profile study uses solid research methods to deliver quick, customized answers.

MetaFacts is a market research firm focusing on technology markets, primarily the computer and telecommunications industries.

The company’s steadfast research service – TUP/Technology User Profile – is used by leading technology firms for market sizing, segmentation, profiling, and analysis. Conducted continuously since 1983, the syndicated survey includes demographic and comprehensive technology use profiles from tens of thousands of representative respondents. TUP/Technology User Profile offers a solid reality check when what you hear elsewhere seems too good to be true. TUP can help make sure you have the most solid numbers to assure your success.

TUP minimizes the risk and costs associated with jumping into an over-hyped market with misinformation.

TUP’s main subjects include People, the Devices they use, and the Activities they do with those devices.

  • People: User demographics, usage, technology adoption
  • Devices: All-in-One desktop PCs, tower desktop PCs, notebook/laptop PCs, tablets, smartphones, basic cell phones, and game consoles
  • Activities: Social networking, shopping, communication, entertainment, graphics/image, information/search, cloud storage/sharing, personal/productivity

TUP/Technology User Profile also saves time and money.

  • Save costs by avoiding group-think and investing in markets & products too early or too late
  • Instantly have the information you need by tapping into this comprehensive source

For more details about the important questions TUP can answer for you, send a request.

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