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How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.
Continue reading “Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]”Social networks’ power comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same, and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected to a wide number, or do they only use a few? This MetaFAQs shows the distribution of online American adults by the number of social networks they actively used – having connected in the prior 30 days. These include Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat, Twitch.tv, Tumblr, Nextdoor, and others.
Continue reading “How many social networks do Americans actively use? [MetaFAQs]”How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country.
Continue reading “Active use of Instagram by age group and country [MetaFAQs]”Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of these three platforms in the US, UK, and Germany across four age groups.
Continue reading “Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]”How has Facebook’s active market penetration changes over the last five years? Where does it stand today? How does this compare by age group and country? This MetaFAQs shows the reported active use of Facebook by four age groups in the US, UK, and Germany between 2016 and 2020.
Continue reading “Active use of Facebook by age group and country [MetaFAQs]”Are smartphones the primary device being used for all types of activities? Or, are PCs preferred for some? This MetaFAQs reports on the primary device type – PC or smartphones – by activity type and country.
Continue reading “Smartphones primary device for many but not all activities [MetaFAQs]”How are users using tablets? What are the main activities used on their tablets? Does this vary by country? This MetaFAQs reports on the top 12 activities regularly used on the primary tablet of online adults in the US, the UK, and Germany.
Continue reading “Top tablet activities by country [MetaFAQs]”Ad blocking is an active practice among many online adults. This MetaFAQs looks at the active use of ad-blocking software among the users of any of Facebook, Instagram, or WhatsApp compared to those not using those platforms. This is detailed for six countries: the US, Germany, the UK, Japan, China, and India.
Continue reading “Active Facebook, Instagram, and Whatsapp users block ads above average [MetaFAQs]”Users of the hyper-local social network Nextdoor have developed a reputation distinct from Facebook or Instagram users. This MetaFAQs details the generational age distribution of American adults that sometimes use Nextdoor, only use Nextdoor instead of other major social networks, as well as those who actively use Facebook, Instagram, or any major social network.
Continue reading “Why do Nextdoor users say “get off my lawn!”? [MetaFAQs]”Playing games is a regular activity for most adults whether using game consoles or gaming PCs, or any of their connected devices – mobile phones, tablets, or PCs.
Convenience Gamers – those using only a connected device to play games – have near-equal market penetration to Dedicated Gamers – users of game consoles or gaming PCs.
Device-Gamers – who use any of their connected devices – is a larger segment than either Dedicated Gamers or Convenience Gamers.
This TUPdate looks at the major trends of game-playing in the US and other countries, focusing on Convenience Gamers – the next tier of game-players beyond Dedicated Gamers. Also, it examines which types of devices are used the most or least for playing games. Further, it investigates whether younger adults play more or less than older ones, and differences in digital media use and subscriptions.
The analysis in this TUPdate is based on results drawn from the 2019 wave of TUP (Technology User Profile), which is TUP’s 37th continuous wave. Results from previous waves are also included where indicated. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.
On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions – or TUPdates – analysis of current topics in the technology industry. To learn about subscribing to the TUP/Technology User Profile service, contact MetaFacts.