Well before COVID, digital nomads pioneered working remotely. Now many technology users are finding ways to balance getting work done with their personal lives.
Events starting in 2020 have made clearer what has been happening for more than a decade – the digital transformation of work. An ever-widening range of occupations has grown to support remote working. The early adopters of remote work have included two contrasting ends of a continuum – employer-lead innovations and employee-enabled adoption. Employers and employees alike have increasingly intermixed their work and personal activities and enacted ways to use their connected devices for work and play.
Consumers and employees have choices and are increasingly juggling multiple devices. While some market segments use their various devices for a broad and rich combination of activities, others prefer to do certain activities using only one device type. Furthermore, many connected adults use personal devices for work-related activities and vice-versa.
Summary of subjects covered in the Work/Life Balance lens
|Subjects||Examples of TUP Questions Answered|
|Respondent Demographics||Gender, Age, Educational attainment, Employment status|
|Household Demographics||Household size, Household income, Presence of children|
|Work from Home||Working from home only – before or after February 2020|
|Social Networks||Which social networks were visited in the prior 30 days|
|Activities||Activities regularly used on connected devices, including social networking, shopping, communication, entertainment, imaging, information/search, cloud storage/sharing, productivity/personal|
|Device Activities||The activities across all devices as well as by each device number|
Recent findings from the TUP Work/Life Balance lens
- Employer profile of those working from home [TUPdate]
- Demographics of those working from home [TUPdate]
- Children’s schoolwork by device type-American adults with kids 6-17 by adult’s gender [MetaFAQs]
- Schoolwork and younger children’s education by device type [MetaFAQs]
- Purchase plans among employees working only from home [MetaFAQs]
For more information about TUP, please contact MetaFacts.