TUP Tablets Lens

Tablets are seen either as the ultimate mobile device or a welcome supplement to smartphones or PCs. This TUP lens details the key tablet brands, who uses which brand and OS, and how those tablets are being actively used.

Summary of subjects covered in the Tablets lens

SubjectsExamples of TUP Questions Answered
TabletsTablet brand, sub-brand, acquisition date, and other details
Tablet ActivitiesActivities regularly done using a tablet, from communications to entertainment and productivity
OutletsPurchase channels for major technology and for home and work products
Purchase PlansIntentions to purchase specific technology product types in the coming 12 months

Recent findings from the TUP 2020 Tablets lens:

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