TUP Devices Lens

This lens provides a top-level overview of technology users based on the devices they use.

Few users use only one type of connected device, whether it is a smartphone, tablet, PC, or game console. Instead, most users actively use a combination of connected devices. This TUP lens details device penetration, device combinations of key devices, and the activities of their many devices.

Summary of subjects covered in the Devices lens

SubjectsExamples of TUP Questions Answered
Usage ProfileTotal hours using devices, User segment, ISP
Key DevicesKey devices used, such as any Smartphone, any Desktop, any Game Consoles, and others
Overall DevicesNumber of devices by operating system
Device #1-Device #5Details about the first 5 connected devices in active use – Smartphones, PCs, Tablets, or Game consoles
UnitsNumber of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.)
Device ActivitiesThe activities across all devices as well as by each device number

Recent findings from the TUP Devices lens

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