This lens provides a top-level overview of technology users based on the devices they use.
Few users use only one type of connected device, whether it is a smartphone, tablet, PC, or game console. Instead, most users actively use a combination of connected devices. This TUP lens details device penetration, device combinations of key devices, and their many devices’ activities.
Summary of subjects covered in the Devices lens
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Usage Profile | Total hours using devices, User segment, ISP |
| Key Devices | Key devices used, such as any Smartphone, any Desktop, any Game Consoles, and others |
| Overall Devices | Number of devices by operating system |
| Device #1-Device #5 | Details about the first 5 connected devices in active use – Smartphones, PCs, Tablets, or Game consoles |
| Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) |
| Device Activities | The activities across all devices as well as by each device number |
Recent findings from the TUP 2020 Devices lens
- Apple iMacs lead all-in-one desktop PCs [MetaFAQs]
- All-in-one desktop PCs by country [MetaFAQs]
- Tablet installed base by brand and country [MetaFAQs]
- Shifting choice of connected devices [MetaFAQs]
- Mac and iPhone market penetration among iPad users [MetaFAQs]
For more information about TUP, please contact MetaFacts.