Tablets dissolving into a split market [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – January 7, 2021

Active tablet use by country and year

Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.

While US and UK usage rates have been similar, tablet use in Germany has trailed.

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Wireless Bluetooth headsets by smartphone operating system [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 8, 2020

Who uses wireless Bluetooth headsets more – iPhone users or Android smartphone users? This MetaFAQs reports on the relative popularity between the two ecosystems and splitting out whether in-ear or over-the-ear designs are used more than the other.

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Wireless Bluetooth headsets by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 1, 2020

Wireless Bluetooth headsets have become a handy accessory for roughly one in four online adults in the US, Germany, UK, and Japan. In-ear designs are being used more often than over-the-year types. This research is based on surveys with 12,516 online adults in the US, Germany, UK, and Japan as part of the MetaFacts TUP/Technology User Profile service.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Tablet game playing by household size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 24, 2020

Are tablets being used to play games? Is the share higher or lower among households with more persons? This MetaFAQs reports on the percent of online adults regularly playing a game using a tablet by household size and country.

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Smartphone activities by watch OS [TUPdate]

The smartphone-smartwatch Connection

Smartwatches offer the promise to extend the user’s experiences. Most are tightly coupled with a smartphone and its ecosystem. We looked into whether smartwatch users’ behaviors are any different, whether they have an iPhone or Android smartphone. Drilling into the MetaFacts TUP/Technology User Profile 2020 results showed there is a gap between OS and between countries.

iPhones for Communication

Apple Watch users use their iPhones more so than Android smartphone users focus most on communication activities. Text messaging, phone calls, and video calling stand out stronger across the four countries surveyed. Most of these activities are integrated to some degree with Apple Watch, except for video calls since the Apple Watch does not include a video camera (at least not currently).

Androids for Fun and Words

Android smartphone users with Android Wear are very distinctive from the iPhone/Apple Watch crowd in their behavior. Many of their uniquely-strong smartphone activities are centered around entertainment, from playing games to reading, commenting on blogs, to writing reviews.

Looking ahead

Apple has continued to dominate the active installed base of smartwatches. Apple continues to encourage its customers to expand their use of Apple products and services with smoother integrations both inside and outside of their ecosystem. To the extent Google Wear OS smartwatch makers can focus on their customer’s behaviors and needs, they may offer stronger competition to Apple. Even better, such a user-based approach might spark the development of many types of new successful wearables.

About TUPdates

TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

iPhone users download more paid apps than Android smartphone users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 18, 2020

Is downloading paid apps a regular activity for smartphone users? Is there a difference among iPhone users as compared to Android smartphone users? This MetaFAQs identifies the active penetration rates in the US, Germany, UK, and Japan.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

Apple’s share of active smartwatches [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 17, 2020

What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.

iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020

Is there a relationship between iPhone and MacBook users? Similarly, is there a relationship between Android smartphone and Chromebook users? This MetaFAQs reports on the active penetration of Windows notebooks, Apple MacBooks, and Chromebooks among iPhone and Android smartphone users.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.