TUP Activities Lens

It is only the beginning of understanding technology users to know how many people have which types of devices. It is important to know how users use their devices and integrate them into their everyday lives.

This TUP lens details a range of activities, from shopping and staying in touch to fun, photos, searching, and productivity. Furthermore, it details which devices users use to enjoy the activity.

Summary of subjects covered in the Activities lens

SubjectsExamples of TUP Questions Answered
Social NetworksWhich social networks were visited in the prior 30 days
Social Networking ActivitiesSocial networking activities regularly used on connected devices, such as commenting on posts
Shopping ActivitiesShopping activities regularly used on connected devices, such as online shopping or at retail locations
Communication ActivitiesCommunication activities regularly used on basic cell phones, such as email, phone calls, video calls, or group chats
Entertainment ActivitiesEntertainment activities regularly used on connected devices, such as games, music, books, or TV
Graphics/Image ActivitiesGraphics/image activities regularly used on connected devices, such as editing photos or videos
Information/Search ActivitiesInformation/search activities regularly used on connected devices, such as sports, news, or searching for health information
Cloud Storage/Sharing ActivitiesCloud storage/sharing activities regularly used on connected devices, such as online collaboration or file sharing
Productivity/Personal ActivitiesProductivity/personal activities regularly used on connected devices, such as calendars, hobbies or children’s education
Device ActivitiesActivities by all categories across Device #1 to Device #4

Recent findings from the TUP 2020 Activities lens:

For more information about TUP, please contact MetaFacts.

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