While technology users can be well understood by their sociodemographic profile, TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, and work-from-home status.
Summary of subjects covered in the User Profile lens
Subjects | Examples of TUP Questions Answered |
---|---|
Respondent Demographics | Gender, Age, Age generations, Educational attainment, Employment status |
Household Demographics | Household size, Household income |
Usage Profile | Total hours using devices, User segment, ISP |
Work from Home | Working from home only – before or after February 2020 |
Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) |
Recent findings from the TUP User Profile lens
- TUP 2023 released! (TUP’s 41st year)
- Long-term printing trends and generational shifts – 2011 to 2023 – US
- X/Twitter’s User Engagement Drops; Meta’s Share Rises
- Long-term printing trends and generational shifts – 2011 to 2022 – US
- TUP 2022 released! (TUP’s 40th year)
For more information about TUP, please contact MetaFacts.