A sociodemographic profile can help to understand technology users. TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively-used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, and work-from-home status.
Summary of subjects covered in the User Profile lens
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Respondent Demographics | Gender, Age, Age generations, Educational attainment, Employment status |
| Household Demographics | Household size, Household income |
| Usage Profile | Total hours using devices, User segment, ISP |
| Work from Home | Working from home only – before or after February 2020 |
| Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) |
Recent findings from the TUP User Profile lens
- Employer profile of those working from home [TUPdate]
- Demographics of those working from home [TUPdate]
- Americans have big plans for tech purchases [MetaFAQs]
- Geriatric millennials lead in using connected devices [MetaFAQs]
- iPad and Android tablet use by generational age group [MetaFAQs]
For more information about TUP, please contact MetaFacts.