A sociodemographic profile can help to understand technology users. TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively-used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, and work-from-home status.
Summary of subjects covered in the User Profile lens
|Subjects||Examples of TUP Questions Answered|
|Respondent Demographics||Gender, Age, Age generations, Educational attainment, Employment status|
|Household Demographics||Household size, Household income|
|Usage Profile||Total hours using devices, User segment, ISP|
|Work from Home||Working from home only – before or after February 2020|
|Units||Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.)|
Recent findings from the TUP 2020 User Profile lens
- The digital device divide [TUPdate]
- Smart displays beginning with youthful interest [MetaFAQs]
- Generation gap amplified by headsets [MetaFAQs]
- Game console brands by age group [MetaFAQs]
- Game console brands by country [MetaFAQs]
For more information about TUP, please contact MetaFacts.