A sociodemographic profile can help to understand technology users. TUP goes even further in this lens to detail their work-from-home status and to quantify their collection of actively-used connected devices.
This lens provides a top-level overview of technology users by their respondent demographics, household demographics, and work-from-home status.
Summary of subjects covered in the User Profile lens
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Respondent Demographics | Gender, Age, Age generations, Educational attainment, Employment status |
| Household Demographics | Household size, Household income |
| Usage Profile | Total hours using devices, User segment, ISP |
| Work from Home | Working from home only – before or after February 2020 |
| Units | Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.) |
Recent findings from the TUP 2020 User Profile lens
- The digital device divide [TUPdate]
- Smart displays beginning with youthful interest [MetaFAQs]
- Generation gap amplified by headsets [MetaFAQs]
- Game console brands by age group [MetaFAQs]
- Game console brands by country [MetaFAQs]
For more information about TUP, please contact MetaFacts.