TUP Lenses on Technology + Users + Behaviors

Many important market forces are best understood by the combination and interplay of what is being used by which type of people. These TUP lenses consider the mixture and interaction of technology with users and their behaviors. We consider the penetration of key individual products and services offered by each company, delving into their overall footprint and how well they do or don’t overlap in market acceptance. We consider this alongside the devices, services, and activities users use for fun, exercise, work, and a wide range of play-oriented, voice-oriented and listening-centric activities. This grouping includes our TUP lenses: Game Consoles, Gaming PCs, and Game-Playing; Home Entertainment; Technology Ecosystems; Work/Life Balance; and Wearables, Hearables, Listening, and Speaking.

To view the marketplace through the combination and interplay of technology with users with behaviors, begin with these TUP lenses, and consider related TUP lenses:

TUP LensSee also
Game Consoles, Gaming PCs, and Game-PlayingDevices, PCs, Mobile Phones, Tablets, Activities
Home EntertainmentConsumer Electronics
Technology EcosystemsDevices, PCs, Mobile Phones, Tablets
Work/Life BalanceActivities, PCs, Mobile Phones, Tablets, Printers
Wearables, Hearables, Listening, and SpeakingActivities, Consumer Electronics
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