Smartphones have become an essential companion to millions, going well beyond being used as a voice phone. There are numerous online adults not using a smartphone and using other devices to communicate and create. Many adults use a basic cell phone – a feature phone – and using PCs or tablets for email, shopping, and other activities. Also, a substantial number of online adults are only using a fraction of their smartphone’s capabilities while others have adopted theirs as their primary connected device.
Summary of subjects covered in the Mobile Phones lens
| Subjects | Examples of TUP Questions Answered |
|---|---|
| Mobile Phones | Primary mobile phone type, brand, carrier |
| Smartphones | Smartphone brand, sub-brand, carrier, acquisition date, and other details |
| Basic cell phones | Basic cell phone brand, sub-brand, carrier, acquisition date, and other details |
| Smartphone Activities | Activities regularly done using a smartphone, from communications to entertainment and productivity |
| Basic cell phone Activities | Activities regularly done using a basic cell phone, from communications to entertainment and productivity |
| Outlets | Purchase channels for major technology and for home and work products |
| Purchasing Plans | Intentions to purchase specific technology product types in the coming 12 months |
Recent MetaFAQs, TUPdates, and Highlights – Mobile Phones lens
- TUP 2022 released! (TUP’s 40th year)
- Trends in technology ecosystems
- Purchase plans for smartphones and tablets by OS, country, and age
- Key ecosystems penetration [MetaFAQs]
- Dominant tech device brands [MetaFAQs]
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