TUP Lenses

TUP/Technology User Profile 2022 has been released – its 40th continuous wave! Also, TUP/Technology User Profile 2023 is nearing release. These waves span the US, UK, Germany, China, and Japan. For TUP clients with current subscriptions, full results are being released through multiple analysis tools. Customized support is also available through direct inquiry. So, please keep those requests coming.

Introducing the TUP Lenses

To help TUP be even more useful, beginning with TUP/Technology User Profile 2020, we redesigned many of the TUP deliverables. We have introduced TUP Lenses. These rich sets of deliverables focus on the major current topics our client requests. Each TUP Lens includes relevant findings from TUP datasets spanning analysis to supporting cross-tabulations. Furthermore, within each TUP Lens, continuously subscribing clients receive matching results from prior waves, revealing changes in the marketplace.

Lenses to view TUP results

Work/Life Balance

Well before COVID, digital nomads pioneered working remotely. Now many technology users are finding ways to balance their personal lives with getting things done.

User Profile

While sociodemographic profiles can describe technology users, TUP goes even further to detail their work-from-home status and to quantify their collection of connected devices.

Consumer Electronics

There is a growing collection of Internet-connected consumer electronics, from TVs to smart speakers, smart displays, and smart door locks. This TUP Lens details the depth of their true market penetration within important segments.

Mobile Phones

Smartphones have become an essential companion to millions, going well beyond being used as a voice phone. There are numerous online adults not using a smartphone and using other devices to communicate and create. This TUP Lens reports on the haves and have-nots and details who uses which type, brand, and carrier of mobile phone.


From family photos and tickets to recipes and work-related spreadsheets and presentations, printers are a mainstay in homes, home offices, as well as employees of companies large and small. This TUP Lens details printers, printer activities, brands, features, supplies, and upcoming purchase plans.

Wearables, Hearables, Listening and Speaking

Users are increasingly discovering how they can extend their experience well beyond a keyboard and monitor. This lens reports on the penetration of wearables that track and report to users and hearables that enable voice assistants and music listening.


It is only the beginning to know how many people have which types of devices. It is important to know how users use their devices and integrate them into their everyday lives. This TUP Lens details a full range of activities, from shopping and staying in touch to fun, photos, searching, and productivity. Furthermore, it details which device users use to enjoy the activity.


Few users use only one type of connected device, whether it is a smartphone, tablet, PC, or game console. Instead, most users actively use a combination of connected devices. This TUP lens details device penetration, device combinations of key devices, and their many devices’ activities.


PCs have evolved over the decades, ranging from the most-mobile and light notebooks and Chromebooks to all-in-one desktops. Home PCs and employer-provided PCs are not a given and instead are being used at different rates by differing market segments. This TUP Lens details which users are using which types of PCs and how they are using them.


This TUP Lens details the sociodemographic profile of online adults, including those with and without children, their household size, educational level, work-from-home status, and much more.


Tablets are seen as either the ultimate mobile device or a welcome supplement to smartphones or PCs. This TUP Lens details the key tablet brands, who use which brand and OS, and how those tablets are being actively used.


Fun is core to many technology adult users’ experiences, and games are central to some users while being casually-played or never played by others. This TUP Lens profiles which users are playing immersive games compared to other games, and whether they are being played on a smartphone, PC, tablet, or game console, or across all of them.

Technology Ecosystems

Users value ecosystems by how well they integrate and express that value in the parts they actively use. The largest technology companies, from Apple to Google, and Microsoft to Amazon, seek to build and cultivate a coordinated experience that will attract and retain customers. This TUP Lens measures their progress and profiles which segments and their depth of displayed commitment to the ecosystem.


Staying in touch is core for people, and technology users find many ways – spanning voice, video, and written methods. While some users focus on email, group chats, and text messages, others focus on video calls or conferences, yet others emphasize voice calls. And, users use different devices for each type of communication activity. This TUP Lens measures the many ways people communicate and how many do so by their device type.


Home Entertainment

For most adults, enjoying ways to be entertained is what technology means to them, both through the consumer electronics they choose to use, and how they use their connected devices. This TUP Lens details the devices, services, and activities users do for fun, reporting on the numbers that actively enjoy home entertainment.

Current TUP subscribers can obtain additional analysis and supporting datasets. To license the full market research results, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. To share or quote excerpts, please contact MetaFacts.