Apple iMacs lead all-in-one desktop PCs [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 20, 2021

Are desktop AIOs (all-in-one desktop PCs) being widely used? Who is the installed base share leader? This MetaFAQs details the percentage of adults using any of the major brands of AIOs (All-in-one desktop PCs) in the US, UK, Germany, and Japan. The specific leading brands are Apple, HP, Dell, Lenovo, and Fujitsu.

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Active iPad use by country and year [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 21, 2020

How has the penetration rate of using an Apple iPad changed? How is this different between the US, UK, and Germany? This MetaFAQs reports on the shift in active usage between 2016 and 2020.

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Smartphone activities by watch OS [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 19, 2020

The smartphone-smartwatch Connection

Smartwatches offer the promise to extend the user’s experiences. Most are tightly coupled with a smartphone and its ecosystem. We looked into whether smartwatch users’ behaviors are any different, whether they have an iPhone or Android smartphone. Drilling into the MetaFacts TUP/Technology User Profile 2020 results showed there is a gap between OS and between countries.

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Age of actively used tablets [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 17, 2020

How old (or new) are tablets in the installed base? How has their age changed over time? Does this differ by country? This MetaFAQs reports on the average (mean) age of tablets in the US, the UK, and Germany between 2017 and 2020.

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American iPhone carriers – a generational divide [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 13, 2020

Apple iPhones appeal more strongly to some age groups than others, just as certain wireless carriers have attracted more of some age groups than others. This MetaFAQs looks at the age distribution of American Apple iPhone users by their wireless carrier.

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Who has the older iPhones? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 12, 2020

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.

The persistent PC – with a perennial core [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, June 7, 2019

Americans continue to hang on to PCs as they expand their collection of actively connected devices. Instead of Tablets and Smartphones fully replacing PCs, they have added to the mix. Even so, the most-dedicated core of PC has settled to a stable size following the shift.

This is based on the MetaFacts TUP/Technology User Profile study waves from 2009 through 2018, collectively based on research results from 77,847 respondents.

The PC-intensive have shrunk in numbers over the years, establishing a solid minority. The most intensive – Adults with more PCs than people in their household – has coalesced into a core 10% of American adults. Moderate-intensity users – those with as many PCs in use as persons in their household – have been stable over the last decade in representing around one in four adults. In 2018, 22% of online Americans had as many PCs as people in their household.

The drive to mobility has finished making its impact. The transition to notebooks over desktops peaked in 2012, while smartphones, and tablets to some extent, diminished the need for many adults to be using more than one PC. As the lines continue to be blurred between tablets and PCs, and in other ways smartphones and tablets, users will increasingly focus on their activities. Rather than looking at devices first, users will make choices based on what it will take for them to get done that which they want to do.

Profile of the many-PC users

Adults with many PCs are generally younger than average and with a higher socioeconomic status. Almost two-thirds (65%) of adults actively using 3 or more PCs are college graduates, in contrast to 44% of online adults nationwide. Most (86%) are employed or self-employed, versus 61% nationwide. Over half (52%) are millennials (age 22-37/born 1981-1996) versus making up 34% of online adults nationwide. Also, 59% have annual household incomes of $75,000 or more (versus 38% nationwide) and over half (56%) have children in the households (versus 37% nationwide).

More adults who rely on a single PC choose HP. HP’s home PC share of the installed base among those adults using only one PC is 31%, followed by Dell’s share of 25%.

Looking Ahead

PCs are a present and vital part of the online user’s experience. This is likely to continue well into the future, although the definition of a PC is continuing to evolve. Users have expanded their activities across their many and multiple devices, broadly accepting multi-platform software supported by cloud storage. From tablets adding capabilities traditionally the province of PCs and notebooks adding abilities previously limited to smartphones or tablets, the definitions of device types is shifting. However, users continue to embrace change, shifting their device usage patterns more slowly than they discontinue their older devices. HP and Dell have strong brand share and inertia, and yet face strong challenges ahead as users shift from doing what they’ve done with PCs, and increasingly embrace multiple devices and platforms.

About TUPdates

TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.