Dan Ness, Principal Analyst, MetaFacts, December 1, 2017
Who can quantify the pride or commitment of a parent? On social networks, I often see a parent sharing their happiness about their child reaching an educational milestone.
One measure of parental pride, dedication, or support could include the investment they make in tools to help their children grow and learn. Technology spending among adults with children continues to increase, and especially so among those with younger school-age children.
As released in our most recent wave of TUP/Technology User Profile – 2017 – our research shows that spending on home technology devices and services has increased both in volume and breadth. The number of connected adults with school-age children has grown, and so has their average tech spending. In TUP 2015, we found that 72.5 million connected adults were in households with children. That grew to 81.2 million, as ascertained in our TUP 2017 wave.
Continue reading “K-12 children and technology spending [TUPdate]”