The Printers Chapter of TUP 2017 features answers to the key questions describing the current market for PC printers. In addition to reporting market penetration and share, TUP dives deeper to profile who is – and isn’t – using PC printers, and how they are being used. Further, this chapter addresses those who are printing remotely, either to their own printers or to someone else’s or a service.
In addition to the following printer and printing-focused questions, TUP 2017 also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.
Examples of questions addressed in TUP 2017 – Printers Chapter Continue reading “Examples of questions address in TUP 2017 – Printers”
Extensive information about the personal computer market is available in TUP – Technology User Profile.
Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.” It seems that home and work desktop PCs, while no longer the only option, still have a solid place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.
Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.