Dan Ness, Principal Analyst, MetaFacts, February 25, 2021
Home printer penetration trend
Home printers remain a part of home computing if less core than five years ago. Only two years ago, in 2018, there was a noticeable drop in overall home printer usage levels, as the penetration rate fell to two-thirds of online adults from nearly three in four only two years earlier. Since that time, the rate has stabilized and even slightly increased. As of TUP/Technology User Profile 2020, 70% of online American adults regularly use a home printer.
Home PCs are very much alive and being well-used. Home PC usage rates are stable, both in overall penetration and in the number being used.
Nearly all online American adults regularly use a home PC, yet they see them differently. Younger Americans see them as adding to their entertainment, while for older adults it helps them get things done, communicate, and shop. Home PCs have evolved from being a primary focus of American technology life to being one of many devices. Usage patterns and form factor choices vary; by user age, household composition, choice of OS ecosystems, and other factors.
This MetaFacts Highlights Report looks at the major trends in home PC usage in the US and examines how users have changed in both their levels of home PC use and activities. Also, it examines PC trends with respect to the broadened use of alternative devices. Further, it investigates differences by user age, presence of children, OS of other devices, and other factors.
The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2019 and earlier, all based on surveys of from 7,326 to 8,060 online adults in the US.
Highlights Report Contents
Home PC Penetration
Number of Home PCs
Number of Home PCs in use by User Age Group
Average Age of US Home PCs
Age of Home PC by User Age
Top 10 Activities for Home PCs
Top 10 Activities for Smartphones
Main Activity Gaps and Overlaps on Home PCs and Smartphones
Age-Skewed Home PC Activities
Number of Home PCs and Presence of Children
Smartphone, Home PC, and Tablet use by User Age Group
Home PC Operating Systems
Home PC Form Factors by Brand
Home PC Form Factor by User Age Group
Home PC OS Ecosystems of Connected Devices
Average Age of Home PCs by Brand
Home PC Activities by Brand
Number of Home PCs by Brand
What’s Ahead for Home PCs
How to obtain the results
Current subscribers to TUP/Technology User Profile may request the full Highlights Report, supporting TUP information used for this analysis, or even deeper analysis
For example, clients may request similar results outside the US, or within your chosen market subset
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts
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Dan Ness, Principal Analyst, MetaFacts, November 29, 2018
Apple and Samsung have the highest share of their users actively using two or more of their devices.
This is based on the MetaFacts TUP/Technology User Profile 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one of their devices.
Dan Ness, Principal Analyst, MetaFacts, November 7, 2018
While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines, and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.
Dan Ness, Principal Analyst, MetaFacts, March 19, 2018
When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.
This is based on the most recent wave of TUP/Technology User Profile, the 2017 edition. The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.