Smartphones primary device for many but not all activities [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 26, 2020

Are smartphones the primary device being used for all types of activities? Or, are PCs preferred for some? This MetaFAQs reports on the primary device type – PC or smartphones – by activity type and country.

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iPhone users download more paid apps than Android smartphone users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 18, 2020

Is downloading paid apps a regular activity for smartphone users? Is there a difference among iPhone users as compared to Android smartphone users? This MetaFAQs identifies the active penetration rates in the US, Germany, UK, and Japan.

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Top tablet activities by country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 17, 2020

How are users using tablets? What are the main activities used on their tablets? Does this vary by country? This MetaFAQs reports on the top 12 activities regularly used on the primary tablet of online adults in the US, the UK, and Germany.

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Are tablets and computers being used the same? [TUPdate]

Dan Ness, Principal Analyst, November 14, 2018

Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.

Top Activities for New Home Tablets

iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.

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OS-polyglots are big tech spenders [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 15, 2017

Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs)

Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently.

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Lowest-spending OS Combo

Adults that actively use only Microsoft Windows devices – PCs, Smartphones, or Tablets – spend less per year on technology products and services than adults who use at least one Apple or Google Android or Chrome OS device. Composed of some 36 million adults, this Windows-only one-sixth of connected adults spend $5.3k per year on their household technology products and services, from PCs and printers to internet and TV service. This indexes at 67, two-thirds the average national level.

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Highest-spending OS Combo

At the other end of the spectrum are those busy adults actively juggling devices with all three OS. These 27 million adults index at 134 for household technology spending, with an average annual spend of $10.6k.

Looking ahead

Household tech spending is not only about buying devices, whether running any of these three OS. In fact, tech service spending makes up 90% of the average adult’s total household tech spending. Still, much of consumer device spending is discretionary, which means that socioeconomics plays a big part. We expect that the major OS companies will continue working to attract customers into their OS fold. That means we’ll continue seeing the tug-of-war between openness and walled gardens.

About MetaFAQs

This MetaFAQs is based on the TUP/Technology User Profile 2016 survey.

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used in a generative AI system without express written permission and licensing. To share or quote excerpts, please contact MetaFacts.