Dan Ness, Principal Analyst, MetaFacts, April 10, 2018
Younger adults are moving away from Facebook, even while they continue to use other social networks.
The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15% doing so. That is closely followed by females age 18-24 with 11% doing so.
These two gender/age segments were also the top two Facebook-avoiding groups a year earlier. As we reported in TUP 2016, 14% of males age 18-24 and 12% of females age 18-24 were active social networkers not using Facebook.
Also, this is part of a continuing and growing trend. In TUP 2015 we reported that 10% of males age 18 to 24 and 10% of females age 18 to 24 were active social networkers not using Facebook.
These results are based on results of the MetaFacts TUP/Technology User Profile 2017 survey, its 35th consecutive wave, as well as previous waves.
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